Marketing and Advertising Management banner image Marketing and Advertising Management banner image Marketing and Advertising Management banner image

Marketing and Advertising Management

We are now accepting applications for the 2024/2025 academic year

Start Date: September

Location: Tourism & Culinary Centre

Length: 2 Years

Credential: Diploma, Marketing and Advertising Management

Program Availability: Fall 2024 Term

Canadian Applicants

International Applicants

In the Marketing and Advertising Management program you will examine real-life marketing situations, learn how to conduct market research through focus groups and surveys, and use that information to build marketing, business, and public relations plans. Emphasis is placed on developing your written and oral communication skills through group work and presentations.

Throughout the program, you will build your network of contacts at industry events and during on-the-job training. Students and graduates are in demand for the marketing skills they acquire, especially in digital marketing for small businesses. By the time you graduate, you’ll be ready to enter the workforce, or you may continue your education through a degree pathway.

This program is located in the Tourism and Culinary CentreTake a virtual tour.



This program has degree pathways, giving you the opportunity to receive credit for your Holland College diploma when you continue your education. For a complete list of agreements, visit the Degree Pathways page.

Partner Institution Credential Details of Agreement
Athabasca University, Athabasca, Alberta Bachelor of Professional Arts in Communications Studies Graduates receive two years of credit toward Bachelor of Professional Arts in Communications Studies degree. This is an online program.
Capilano University, Vancouver, B.C. Bachelor of Business Administration Graduates receive 45 credits toward a Bachelor of Business Administration degree.
Mount Saint Vincent University, Halifax, N.S. Bachelor of Business Administration Graduates who meet MSVU entrance requirements receive two years of credit toward a Bachelor of Business Administration degree.
Griffith University, Queensland, Australia Bachelor of Business Administration Graduates may complete a Bachelor of Business Administration degree in one and a half years.
University of Prince Edward Island, Charlottetown, P.E.I. Bachelor of Arts Graduates with a 70% average are granted up to 60 credit hours toward a Bachelor of Arts degree.
  • Grade 12 or equivalent with credits at or above the general level
  • Résumé including work and volunteer experience with applicable dates, membership in groups, associations or athletics, awards and distinctions, and any other information about yourself relevant to the program.


2023/2024 Academic Year

Tuition, fees, and other costs are listed in Canadian dollars. International tuition includes the International Student Fee.

1st Year



Tuition $4,450 $9,550
Fees $897 $1,647
Other Costs $1,314 $1,314
Total $6,661 $12,511

2nd Year



Tuition $4,005 $9,005
Fees $897 $1,647
Other Costs $814 $814
Total $5,716 $11,466

Canadian Cost Breakdown

Tuition & Fees

1st Year

2nd Year

Tuition $ 4,450 $ 4,005
Lab Fee $ 200 $ 100
Student Union $ 172 $ 172
Health Insurance Fee $ 445 $ 445
Fitness Centre Fee $ 80 $ 80
Graduation Fee - $ 100
     Subtotal $ 5,347 $ 4,902
1st installment due September 5 $ 3,047 $ 2,577
2nd installment due January 8 $ 2,300 $ 2,325

Other Costs

1st Year

2nd Year

Purchased Books $ 1,150 $ 6500
On site parking $ 164 $ 164
     Subtotal $ 1,314 $ 814
Total $6,661 $5,716

International Cost Breakdown

Tuition and Other Fees

1st Year

2nd Year

Tuition* $ 9,550 $ 9,005
Lab Fee $ 200 $ 100
Student Union $ 172 $ 172
Health Insurance Fee $ 1,195 $ 1,195
Fitness Centre Fee $ 80 $ 80
Graduation Fee - $ 100
     Subtotal $ 11,197 $ 10,652
1st installment due September 5 $ 8,897 $ 8,327
2nd installment due January 8 $ 2,300 $ 2,325

Other Costs

1st Year

2nd Year

Purchased Books $ 1,150 $ 650
On site parking $ 164 $ 164
     Subtotal $1,314 $814
Total $12,511 $11,466

*Includes the International Student Fee.

  • Marketing departments
  • Advertising agencies
  • Service firms
  • Government agencies
  • Retail organizations
  • Non-profit organizations
  • Market researchers
  • Public relations firms
  • Self-employment
  • Sales

Course Code

Course Name & Description

Credit Values

Course Code:SAFE-1005

PEI Occupational Health and Safety

An overview of the Occupational Health and Safety Act of Prince Edward Island. Students examine the legislation, how PEI employees are protected while on the job and the responsibilities of employees and employers.

Credit Values:0

Course Code:ACCT-1001

Financial Accounting I Part 1

Gain an understanding of the accounting cycle and,the use of accounting as an information system.,Explore basic financial accounting theory and,learn to analyze business transactions and the,accounts affected by these transactions. ,Develop accounting skills by using the rules of,debit and credit, journalizing business,transactions, posting transactions, and,completing financial statements.


Course Code:ACCT-1002

Financial Accounting I Part 2

Building on the concepts from Financial Accounting,I Part I, following a manual system and/or using,accounting software, learn about subsidiary,ledgers and special journals, as well as internal,control and basic financial accounting theory and,practical concepts. Learn to account for,merchandise inventory. Develop the skills to,prepare, maintain and close financial statements,and learn the fundamental principles required to,control and account for cash, banking, and,inventory. Prepare payroll according to government,guidelines and regulations and learn to follow,procedures to account for sales tax and workers,compensation.


Course Code:BUSI-1000

Business Law

Explore the basic legal concepts and principles,that govern personal and business relationships,in Canada. Students examine legal concepts such,as; negligence, formation and enforcement of,contracts, professional misconduct and liability,,personal property and real estate, negotiable,instruments, employment law, and debtor/creditor,law.


Course Code:BUSI-1143

Managing Human Resources

Successful completion of this course will equip,students with a foundation of basic leadership,skills. A special focus is placed on skills which,relate to communication, teamwork, management,functions, styles of leadership, motivation,,staffing, training, delegating, and performance,assessments.


Course Code:BUSI-2050


Entrepreneurship education is the process of,providing individuals with the concepts and,skills to recognize opportunities that others,have overlooked, and to have the insight and,self-esteem to act where others have hesitated.,This course includes instruction in opportunity,recognition, obtaining resources, and initiating,a business venture. It also provides instruction,in business management processes such as business,planning, capital development, marketing, and,financial analysis. Students will have the,opportunity to summarize much of what they have,learned by researching and completing a business,plan for a specific enterprise.,


Course Code:COMM-1010

Written Communications

Review and practice English grammar. Develop the,ability to convey thoughts clearly and concisely,,building professional written communications,skills for a variety of workplace settings.


Course Code:COMM-1400

Business Presentations

Develop presentation skills required to be,successful in today's business environment.,Discover how to prepare to present including,setting goals, identifying your audience, dealing,with anxiety, developing listening skills and,managing feedback. Learn to create business,presentations for a variety of purposes and,audiences using various tools and techniques.


Course Code:COMP-1000

Computer Essentials

Students learn productivity software and explore,digital environments with practical applications,for various workplaces and educational,institutions. The main areas of focus include word,processing, spreadsheets, presentation software,,email and other electronic communication tools,,various digital environments, and,industry-specific applications.


Course Code:MKTG-1000


Learn the fundamentals of marketing and the major,environmental factors influencing today's,marketing environment. Discover how individual,consumers, industrial and organizational buyers,reach their purchase decisions. Develop an,understanding of target marketing and examine the,elements of the marketing mix.


Course Code:MKTG-1005

Marketing Communications

Integrated marketing communications involves the,coordination of all forms of marketing,communications in a unified effort to maximize,the impact on an organization's customers and,stakeholders. Examine the marketing,communications mix and learn the nature and,dynamics of tools available to marketing,communication planners.


Course Code:MKTG-1100

Marketing Research

Develop critical marketing research skills,through identifying the issue, establishing,various data sources and interpreting the,findings to create evidence based,recommendations. Students will incorporate,ethical considerations related to market research.


Course Code:MKTG-1110


Examine the functions and practices of the,advertising industry. Learn about the different,advertising professional roles, the roles of the,client and the advertising agency, and the,creative and media planning processes.


Course Code:MKTG-1111

Visual Communications

Examine design themes and ways to communicate,advertising objectives to the end user. Execute,professional, quality promotional material for,advertising and marketing planners using various,software.


Course Code:MKTG-1116

Social Media Fundamentals

Explore the ever-changing social media environment,and best practices. Examine social media platforms,and how to use them strategically to promote,products. Learn how to develop an influencer,,social listening, community management, and,social media plan to deliver marketing goals and,objectives.


Course Code:MKTG-2010

Consumer Behaviour

Examine the process of consumer decision making,and the implications for marketing. Explore the,impact of the purchase environment, culture, and,the people who influence buyers and their effect,on a buyer's purchase choice.


Course Code:MKTG-2014

Digital Marketing I

Examine the components of using, interacting with,,and creating a digital marketing presence. Develop,a digital marketing plan and learn to develop,relevant textual, visual, and audio content.,Discover the necessity for ethical practices that,emphasize privacy and security. Assess trends and,emerging technologies in digital media marketing,to anticipate future applications.


Course Code:MKTG-2015

Digital Marketing II

Explore digital marketing technologies and their,various applications.. Discover how to apply these,technologies and develop skills in digital,storytelling, video and image creation to align,with Integrated Digital Marketing Plans. Utilize,metrics, measurement and evaluation to monitor,campaigns.


Course Code:MKTG-2016

Forecasting, Metrics and Analytics

Learn the basics of forecasting and metrics for,business and marketing planning. Explore analytic,and conversion optimization tools to plan for,digital marketing and measurement. Examine,mainstream and emerging research processes and,methodologies with an emphasis on data,interpretation and analysis.


Course Code:MKTG-2020

Public Relations

Explore public relations theory and practice.,Study the development of the field including,concepts, issues, and principles of practice as,well as models and theories guiding the practice.,Apply theory to public relations program planning,and management.


Course Code:MKTG-2040

Marketing Strategy,

Building upon the knowledge gained in the,foundational marketing courses, discover the,marketing principles for strategic planning.,Develop analytical and decision-making skills,,both critical for becoming a successful marketing,manager in this era of global competition, the,continuous emergence of new technologies, and,fast-changing markets.


Course Code:NCPR-1015

Professional Internship Preparation

Internship is the cooperative educational,component of the program in which students are,required to complete a work term in the industry., Prior to beginning an internship placement,,there are a number of activites and requirements,that should be addressed in order to prepare both,students and host sites. This course is intended,to explore those activities, ensuring a smooth,and positive experience for all parties involved,in this mutually beneficial activity.


Course Code:NCPR-2025

Professional Internship

Internship is the cooperative educational,component of the program in which students are,required to complete a work term in the industry.,This internship placement provides students with,the opportunity to put into practice what they,have learned, to acquire new skills, and to gain,first hand experiences in the industry.,Internship is a cooperative relationship between,the industry placement, the student, and the,program where all parties derive benefits.


Marketing and Advertising Management background image Marketing and Advertising Management background image Marketing and Advertising Management background image

The marketing program allowed me not only to have great instructors that supported me throughout this entire journey, but also great real-world experiences through on-the-job training, workshops, and events, which helped me develop skills that are today essential to my work in the industry.

Victoria, Class of 2021


Tourism, Travel, and Event Management

Prepare for an exciting career in the Tourism and Events Management industry with this two-year program. Spend your first year studying introductory courses to tourism, hospitality, and events coordination, and in your second year, choose between two areas of specialization, Tourism and Travel Coordinator or Events Coordinator.

Business Administration

Gain practical skills to start or manage a business. Study human resources, communications, marketing, & develop a business plan. Develop your network and get real-life experience during your on-job-training placement.

Journalism and Communications

Study Journalism and Communications and learn how to write in a clear, concise manner in this two-year course. Practice storytelling techniques and develop the skills to collect information in an accurate and timely manner. This program prepares students for new and exciting jobs as digital journalists, mobile-journalists, communications specialists, content providers, and print journalists.