Start Date: September
Location: Tourism & Culinary Centre
Length: 2 Years
Credential: Diploma, Marketing and Advertising Management
Program Availability: Fall 2023 Term
Canadian Applicants
Waiting list
International Applicants
Closed
In the Marketing and Advertising Management program you will examine real-life marketing situations, learn how to conduct market research through focus groups and surveys, and use that information to build marketing, business, and public relations plans. Emphasis is placed on developing your written and oral communication skills through group work and presentations.
Throughout the program, you will build your network of contacts at industry events and during on-the-job training. Students and graduates are in demand for the marketing skills they acquire, especially in digital marketing for small businesses. By the time you graduate, you’ll be ready to enter the workforce, or you may continue your education through a degree pathway.
This program is located in the Tourism and Culinary Centre. Take a virtual tour.
This is a U.S. Federal Aid Approved program.
This program has degree pathways, giving you the opportunity to receive credit for your Holland College diploma when you continue your education. For a complete list of agreements, visit the Degree Pathways page.
| Partner Institution | Credential | Details of Agreement |
|---|---|---|
| Athabasca University, Athabasca, Alberta | Bachelor of Professional Arts in Communications Studies | Graduates receive two years of credit toward Bachelor of Professional Arts in Communications Studies degree. This is an online program. |
| Capilano University, Vancouver, B.C. | Bachelor of Business Administration | Graduates receive 45 credits toward a Bachelor of Business Administration degree. |
| Mount Saint Vincent University, Halifax, N.S. | Bachelor of Business Administration | Graduates who meet MSVU entrance requirements receive two years of credit toward a Bachelor of Business Administration degree. |
| Griffith University, Queensland, Australia | Bachelor of Business Administration | Graduates may complete a Bachelor of Business Administration degree in one and a half years. |
| University of Prince Edward Island, Charlottetown, P.E.I. | Bachelor of Arts | Graduates with a 70% average are granted up to 60 credit hours toward a Bachelor of Arts degree. |
NOTES:
Tuition, fees, and other costs are listed in Canadian dollars. International student fees are due on the first day of class.
| 1st Year | Canadian | International |
|---|---|---|
| Tuition & Fees | $5,347 | $11,197 |
| Other Costs | $1,314 | $1,314 |
| Total | $6,661 | $12,511 |
| 2nd Year | Canadian | International |
|---|---|---|
| Tuition & Fees | $4,902 | $10,652 |
| Other Costs | $814 | $814 |
| Total | $5,716 | $11,466 |
| Tuition & Fees | 1st Year | 2nd Year |
|---|---|---|
| Tuition | $ 4,450 | $ 4,005 |
| Lab Fee | $ 200 | $ 100 |
| Student Union | $ 172 | $ 172 |
| Health Insurance Fee | $ 445 | $ 445 |
| Fitness Centre Fee | $ 80 | $ 80 |
| Graduation Fee | - | $ 100 |
| Total | $ 5,347 | $ 4,902 |
| 1st installment due September 5 | $ 3,047 | $ 2,577 |
| 2nd installment due January 8 | $ 2,300 | $ 2,325 |
| Other Costs | 1st Year | 2nd Year |
| Purchased Books | $ 1,150 | $ 6500 |
| On site parking | $ 164 | $ 164 |
| Total | $ 1,314 | $ 814 |
| Tuition and Other Fees | 1st Year | 2nd Year |
|---|---|---|
| Tuition | $ 9,550 | $ 9,005 |
| Lab Fee | $ 200 | $ 100 |
| Student Union | $ 172 | $ 172 |
| Health Insurance Fee | $ 1,195 | $ 1,195 |
| Fitness Centre Fee | $ 80 | $ 80 |
| Graduation Fee | - | $ 100 |
| Total | $ 11,197 | $ 10,652 |
| 1st installment due September 5 | $ 8,897 | $ 8,327 |
| 2nd installment due January 8 | $ 2,300 | $ 2,325 |
| Other Costs | 1st Year | 2nd Year |
| Purchased Books | $ 1,150 | $ 650 |
| On site parking | $ 164 | $ 164 |
| Total | $ 1,314 | $ 814 |
Course Code:SAFE-1005
An overview of the Occupational Health and Safety Act of Prince Edward Island. Students examine the legislation, how PEI employees are protected while on the job and the responsibilities of employees and employers.
Credit Values:0
Course Code:ACCT-1001
Gain an understanding of the accounting cycle and the use of accounting as an information system. Explore basic financial accounting theory and learn to analyze business transactions and the accounts affected by these transactions. Develop accounting skills by using the rules of debit and credit, journalizing business transactions, posting transactions, and completing financial statements.
Hours:3
Course Code:ACCT-1002
Building on the concepts from Financial Accounting I Part I, following a manual system and/or using accounting software, learn about subsidiary ledgers and special journals, as well as internal control and basic financial accounting theory and practical concepts. Learn to account for merchandise inventory. Develop the skills to prepare, maintain and close financial statements and learn the fundamental principles required to control and account for cash, banking, and inventory. Prepare payroll according to government guidelines and regulations and learn to follow procedures to account for sales tax and workers compensation.
Hours:3
Course Code:BUSI-1000
Explore the basic legal concepts and principles that govern personal and business relationships in Canada. Students examine legal concepts such as; negligence, formation and enforcement of contracts, professional misconduct and liability, personal property and real estate, negotiable instruments, employment law, and debtor/creditor law.
Hours:3
Course Code:BUSI-1143
Successful completion of this course will equip students with a foundation of basic leadership skills. A special focus is placed on skills which relate to communication, teamwork, management functions, styles of leadership, motivation, staffing, training, delegating, and performance assessments.
Hours:3
Course Code:BUSI-2050
Entrepreneurship education is the process of providing individuals with the concepts and skills to recognize opportunities that others have overlooked, and to have the insight and self-esteem to act where others have hesitated. This course includes instruction in opportunity recognition, obtaining resources, and initiating a business venture. It also provides instruction in business management processes such as business planning, capital development, marketing, and financial analysis. Students will have the opportunity to summarize much of what they have learned by researching and completing a business plan for a specific enterprise.
Hours:3
Course Code:COMM-1010
Review and practice English grammar. Develop the ability to convey thoughts clearly and concisely, building professional written communications skills for a variety of workplace settings.
Hours:3
Course Code:COMM-1400
Develop presentation skills required to be successful in today's business environment. Discover how to prepare to present including setting goals, identifying your audience, dealing with anxiety, developing listening skills and managing feedback. Learn to create business presentations for a variety of purposes and audiences using various tools and techniques.
Hours:3
Course Code:COMP-1000
Students learn productivity software and explore digital environments with practical applications for various workplaces and educational institutions. The main areas of focus include word processing, spreadsheets, presentation software, email and other electronic communication tools, various digital environments, and industry-specific applications.
Hours:3
Course Code:MKTG-1000
Learn the fundamentals of marketing and the major environmental factors influencing today's marketing environment. Discover how individual consumers, industrial and organizational buyers reach their purchase decisions. Develop an understanding of target marketing and examine the elements of the marketing mix.
Hours:3
Course Code:MKTG-1005
Integrated marketing communications involves the coordination of all forms of marketing communications in a unified effort to maximize the impact on an organization's customers and stakeholders. Examine the marketing communications mix and learn the nature and dynamics of tools available to marketing communication planners.
Hours:3
Course Code:MKTG-1100
Develop critical marketing research skills through identifying the issue, establishing various data sources and interpreting the findings to create evidence based recommendations. Students will incorporate ethical considerations related to market research.
Hours:3
Course Code:MKTG-1110
Examine the functions and practices of the advertising industry. Learn about the different advertising professional roles, the roles of the client and the advertising agency, and the creative and media planning processes.
Hours:3
Course Code:MKTG-1111
Examine design themes and ways to communicate advertising objectives to the end user. Execute professional, quality promotional material for advertising and marketing planners using various software.
Hours:3
Course Code:MKTG-1116
Explore the ever-changing social media environment and best practices. Examine social media platforms and how to use them strategically to promote products. Learn how to develop an influencer, social listening, community management, and social media plan to deliver marketing goals and objectives.
Hours:3
Course Code:MKTG-2010
Examine the process of consumer decision making and the implications for marketing. Explore the impact of the purchase environment, culture, and the people who influence buyers and their effect on a buyer's purchase choice.
Hours:3
Course Code:MKTG-2014
Examine the components of using, interacting with, and creating a digital marketing presence. Develop a digital marketing plan and learn to develop relevant textual, visual, and audio content. Discover the necessity for ethical practices that emphasize privacy and security. Assess trends and emerging technologies in digital media marketing to anticipate future applications.
Hours:3
Course Code:MKTG-2015
Explore digital marketing technologies and their various applications.. Discover how to apply these technologies and develop skills in digital storytelling, video and image creation to align with Integrated Digital Marketing Plans. Utilize metrics, measurement and evaluation to monitor campaigns.
Hours:3
Course Code:MKTG-2016
Learn the basics of forecasting and metrics for business and marketing planning. Explore analytic and conversion optimization tools to plan for digital marketing and measurement. Examine mainstream and emerging research processes and methodologies with an emphasis on data interpretation and analysis.
Hours:3
Course Code:MKTG-2020
Explore public relations theory and practice. Study the development of the field including concepts, issues, and principles of practice as well as models and theories guiding the practice. Apply theory to public relations program planning and management.
Hours:3
Course Code:MKTG-2040
Building upon the knowledge gained in the foundational marketing courses, discover the marketing principles for strategic planning. Develop analytical and decision-making skills, both critical for becoming a successful marketing manager in this era of global competition, the continuous emergence of new technologies, and fast-changing markets.
Hours:3
Course Code:NCPR-1015
Internship is the cooperative educational component of the program in which students are required to complete a work term in the industry. Prior to beginning an internship placement, there are a number of activites and requirements that should be addressed in order to prepare both students and host sites. This course is intended to explore those activities, ensuring a smooth and positive experience for all parties involved in this mutually beneficial activity.
Hours:0
Course Code:NCPR-2025
Internship is the cooperative educational component of the program in which students are required to complete a work term in the industry. This internship placement provides students with the opportunity to put into practice what they have learned, to acquire new skills, and to gain first hand experiences in the industry. Internship is a cooperative relationship between the industry placement, the student, and the program where all parties derive benefits.
Hours:0
