Marketing and Advertising Management banner image Marketing and Advertising Management banner image Marketing and Advertising Management banner image

Marketing and Advertising Management

Start Date: September

Location: Tourism & Culinary Centre

Length: 2 Years

Credential: Diploma, Marketing and Advertising Management

Program Availability: Fall 2024 Term

Canadian Applicants: Open

International Applicants with a Valid Study Permit: Open

Other International Applicants: Closed

Do you have a creative mind? Do you like exploring digital, social media, advertising, and branding trends? If you said yes to those questions, then consider the Marketing and Advertising Management program.

Through your coursework, you’ll learn how to effectively market anything in today’s ever-changing, highly competitive marketing world. As a graduate, you'll know how to brand a product or service across multiple mediums and know how to make an impact on your audience.

Our program will help prepare you for a dynamic field with a wide range of skills, including marketing strategy, social media content management, market research, and advertising in many business environments. Throughout your time in the program, you will develop a comprehensive portfolio that effectively demonstrates your marketing education and proficiency to potential employers. We are members of the Canadian Marketing Association and the local Chamber of Commerce.

Program Learning Outcomes

  1. Demonstrate an understanding of business principles, concepts, and theories.
  2. Participate in market research, analyze data, and interpret findings to inform marketing strategies.
  3. Develop brand strategies, including positioning, messaging, and visual identity.
  4. Assist with the development of strategic plans to support an organization's marketing function. 
  5. Supports developing creative solutions for advertising and marketing plans and communications challenges.
  6. Support implementing digital marketing strategies to reach target audiences using various digital marketing channels.
  7. Demonstrate the ability to apply knowledge and skills to practical applications.
  8. Use critical thinking and problem-solving skills to analyze problems and develop solutions. 
  9. Communicate effectively in written, oral, graphic, and interactive media formats.
  10. Demonstrate professionalism by adhering to ethical principles and professional standards.

This program is located in the Tourism and Culinary CentreTake a virtual tour.


This program has degree pathways, giving you the opportunity to receive credit for your Holland College diploma when you continue your education. For a complete list of agreements, visit the Degree Pathways page.

Partner Institution Credential Details of Agreement
Athabasca University, Athabasca, Alberta Bachelor of Professional Arts in Communications Studies Graduates receive two years of credit toward Bachelor of Professional Arts in Communications Studies degree. This is an online program.
Capilano University, Vancouver, B.C. Bachelor of Business Administration Graduates receive 45 credits toward a Bachelor of Business Administration degree.
Mount Saint Vincent University, Halifax, N.S. Bachelor of Business Administration Graduates who meet MSVU entrance requirements receive two years of credit toward a Bachelor of Business Administration degree.
Griffith University, Queensland, Australia Bachelor of Business Administration Graduates may complete a Bachelor of Business degree with any major in one and half years.
University of Prince Edward Island, Charlottetown, P.E.I. Bachelor of Arts Graduates with a 70% average are granted up to 60 credit hours toward a Bachelor of Arts degree.
  • Grade 12 or equivalent with credits at or above the general level
  • Résumé including work and volunteer experience with applicable dates, membership in groups, associations or athletics, awards and distinctions, and any other information about yourself relevant to the program.


2024/2025 Academic Year

Tuition, fees, and other costs are listed in Canadian dollars. International tuition includes the International Student Fee.

1st Year



Tuition $4,550 $10,550
Fees $978 $1,728
Other Costs $1,314 $1,314
Total $6,842 $13,592

2nd Year



Tuition $4,550 $9,650
Fees $1003 $1,753
Other Costs $814 $814
Total $6,367 $12,217

Canadian Cost Breakdown

Tuition & Fees

1st Year

2nd Year

Tuition $ 4,550 $ 4,550
Lab Fee $ 250 $ 175
Student Union $ 178 $ 178
Health Insurance Fee $ 470 $ 470
Fitness Centre Fee $ 80 $ 80
Graduation Fee - $ 100
     Total payable to Holland College $ 5,528 $ 5,553
1st installment due first day of first semester $ 3,128 $ 3,178
2nd installment due first day of second semester $ 2,400 $ 2,375

Other Costs
Please note: the cost of books is included here for your information only, this amount is not payable to the college. Do not include this amount in your tuition payment.

1st Year

2nd Year

Books $ 1,150 $ 650
On site parking (payable to Holland College) $ 164 $ 164
     Total $1,314 $ 814
Grand Total $6,842 $6,367

International Cost Breakdown

Tuition and Other Fees

1st Year

2nd Year

Tuition* $ 10,550 $ 9,650
Lab Fee $ 250 $ 175
Student Union $ 178 $ 178
Health Insurance Fee $ 1,220 $ 1,220
Fitness Centre Fee $ 80 $ 80
Graduation Fee - $ 100
     Total payable to Holland College $ 12,278 $ 11,403
1st installment due first day of first semester $9,878 $ 9,028
2nd installment due first day of second semester $ 2,400 $ 2,375

Other Costs
Please note: the cost of books, materials, and supplies are included here for your information only, this amount is not payable to the college. Do not include this amount in your tuition payment.

1st Year

2nd Year

Books $ 1,150 $ 650
On site parking (payable to Holland College) $ 164 $ 164
     Total $1,314 $814
Total $13,592 $12,217

*Includes the International Student Fee.

  • Marketing departments
  • Advertising agencies
  • Service firms
  • Government agencies
  • Retail organizations
  • Non-profit organizations
  • Market researchers
  • Public relations firms
  • Self-employment
  • Sales


Many Holland College programs have degree pathway agreements with other post-secondary institutions. You can receive credit for your Holland College diploma toward a university degree or other post-graduate credential, saving you time and money! Find out more on the Degree Pathways page.

Course Code

Course Name & Description

Credit Values

Course Code:SAFE-1005

PEI Occupational Health and Safety

An overview of the Occupational Health and Safety Act of Prince Edward Island. Students examine the legislation, how PEI employees are protected while on the job and the responsibilities of employees and employers.

Credit Value:0

Course Code:ACCT-1001

Financial Accounting I Part 1

Gain an understanding of the accounting cycle and the use of accounting as an information system. Explore basic financial accounting theory and learn to analyze business transactions and the accounts affected by these transactions. Develop accounting skills by using the rules of debit and credit, journalizing business transactions, posting transactions, and completing financial statements.

Credit Value:3

Course Code:ACCT-1002

Financial Accounting I Part 2

Building on the concepts from Financial Accounting I Part I, following a manual system and/or using accounting software, learn about subsidiary ledgers and special journals, as well as internal control and basic financial accounting theory and practical concepts. Learn to account for merchandise inventory. Develop the skills to prepare, maintain and close financial statements and learn the fundamental principles required to control and account for cash, banking, and inventory. Prepare payroll according to government guidelines and regulations and learn to follow procedures to account for sales tax and workers compensation.

Credit Value:3

Course Code:BUSI-1000

Business Law

Explore the basic legal concepts and principles that govern personal and business relationships in Canada. Students examine legal concepts such as; negligence, formation and enforcement of contracts, professional misconduct and liability, personal property and real estate, negotiable instruments, employment law, and debtor/creditor law.

Credit Value:3

Course Code:BUSI-1143

Managing Human Resources

Successful completion of this course will equip students with a foundation of basic leadership skills. A special focus is placed on skills which relate to communication, teamwork, management functions, styles of leadership, motivation, staffing, training, delegating, and performance assessments.

Credit Value:3

Course Code:BUSI-2050


Entrepreneurship education is the process of providing individuals with the concepts and skills to recognize opportunities that others have overlooked, and to have the insight and self-esteem to act where others have hesitated. This course includes instruction in opportunity recognition, obtaining resources, and initiating a business venture. It also provides instruction in business management processes such as business planning, capital development, marketing, and financial analysis. Students will have the opportunity to summarize much of what they have learned by researching and completing a business plan for a specific enterprise.

Credit Value:3

Course Code:COMM-1010

Written Communications

Review and practice English grammar. Develop the ability to convey thoughts clearly and concisely, building professional written communications skills for a variety of workplace settings.

Credit Value:3

Course Code:COMM-1400

Business Presentations

Develop presentation skills required to be successful in today's business environment. Discover how to prepare to present including setting goals, identifying your audience, dealing with anxiety, developing listening skills and managing feedback. Learn to create business presentations for a variety of purposes and audiences using various tools and techniques.

Credit Value:3

Course Code:COMP-1000

Computer Essentials

Students learn productivity software and explore digital environments with practical applications for various workplaces and educational institutions. The main areas of focus include word processing, spreadsheets, presentation software, email and other electronic communication tools, various digital environments, and industry-specific applications.

Credit Value:3

Course Code:MKTG-1000


Learn the fundamentals of marketing and the major environmental factors influencing today's marketing environment. Discover how individual consumers, industrial and organizational buyers reach their purchase decisions. Develop an understanding of target marketing and examine the elements of the marketing mix.

Credit Value:3

Course Code:MKTG-1005

Marketing Communications

Integrated marketing communications involves the coordination of all forms of marketing communications in a unified effort to maximize the impact on an organization's customers and stakeholders. Examine the marketing communications mix and learn the nature and dynamics of tools available to marketing communication planners.

Credit Value:3

Course Code:MKTG-1100

Marketing Research

Develop critical marketing research skills through identifying the issue, establishing various data sources and interpreting the findings to create evidence based recommendations. Students will incorporate ethical considerations related to market research.

Credit Value:3

Course Code:MKTG-1110


Examine the functions and practices of the advertising industry. Learn about the different advertising professional roles, the roles of the client and the advertising agency, and the creative and media planning processes.

Credit Value:3

Course Code:MKTG-1111

Visual Communications

Examine design themes and ways to communicate advertising objectives to the end user. Execute professional, quality promotional material for advertising and marketing planners using various software.

Credit Value:3

Course Code:MKTG-1116

Social Media Fundamentals

Explore the ever-changing social media environment and best practices. Examine social media platforms and how to use them strategically to promote products. Learn how to develop an influencer, social listening, community management, and social media plan to deliver marketing goals and objectives.

Credit Value:3

Course Code:MKTG-2010

Consumer Behaviour

Examine the process of consumer decision making and the implications for marketing. Explore the impact of the purchase environment, culture, and the people who influence buyers and their effect on a buyer's purchase choice.

Credit Value:3

Course Code:MKTG-2014

Digital Marketing I

Examine the components of using, interacting with, and creating a digital marketing presence. Develop a digital marketing plan and learn to develop relevant textual, visual, and audio content. Discover the necessity for ethical practices that emphasize privacy and security. Assess trends and emerging technologies in digital media marketing to anticipate future applications.

Credit Value:3

Course Code:MKTG-2015

Digital Marketing II

Explore digital marketing technologies and their various applications.. Discover how to apply these technologies and develop skills in digital storytelling, video and image creation to align with Integrated Digital Marketing Plans. Utilize metrics, measurement and evaluation to monitor campaigns.

Credit Value:3

Course Code:MKTG-2016

Forecasting, Metrics and Analytics

Learn the basics of forecasting and metrics for business and marketing planning. Explore analytic and conversion optimization tools to plan for digital marketing and measurement. Examine mainstream and emerging research processes and methodologies with an emphasis on data interpretation and analysis.

Credit Value:3

Course Code:MKTG-2020

Public Relations

Explore public relations theory and practice. Study the development of the field including concepts, issues, and principles of practice as well as models and theories guiding the practice. Apply theory to public relations program planning and management.

Credit Value:3

Course Code:MKTG-2040

Marketing Strategy

Building upon the knowledge gained in the foundational marketing courses, discover the marketing principles for strategic planning. Develop analytical and decision-making skills, both critical for becoming a successful marketing manager in this era of global competition, the continuous emergence of new technologies, and fast-changing markets.

Credit Value:3

Course Code:NCPR-1018

Employment Preparation

Prior to applying for employment opportunities, there are a number of activites and requirements to complete. This course is intended to explore those activities, to enable a positive transition to the workforce.

Credit Value:0

Course Code:NCPR-2025

Student Portfolio

Validate achievement of program level outcomes by creating a polished and professional portfolio containing artifacts from industry experiences, course work, volunteer opportunities, certifications and additional learning experiences.

Credit Value:0

Marketing and Advertising Management background image Marketing and Advertising Management background image Marketing and Advertising Management background image

The marketing program allowed me not only to have great instructors that supported me throughout this entire journey, but also great real-world experiences through on-the-job training, workshops, and events, which helped me develop skills that are today essential to my work in the industry.

Victoria, Class of 2021


Tourism, Travel, and Event Management

Prepare for an exciting career in the Tourism and Events Management industry with this two-year program. Spend your first year studying introductory courses to tourism, hospitality, and events coordination, and in your second year, choose between two areas of specialization, Tourism and Travel Coordinator or Events Coordinator.

Business Administration

Gain practical skills to start or manage a business. Study human resources, communications, marketing, & develop a business plan. Develop your network and get real-life experience during your on-job-training placement.

Journalism and Communications

Study Journalism and Communications and learn how to write in a clear, concise manner in this two-year course. Practice storytelling techniques and develop the skills to collect information in an accurate and timely manner. This program prepares students for new and exciting jobs as digital journalists, mobile-journalists, communications specialists, content providers, and print journalists.