Sport and Recreation Management
Sport and Recreation
The Diploma in Sport and Recreation Management prepares students for careers in sport and event tourism, parks and recreation programming, facility management, athletic administration, and related fields.
Through coursework in sport and event tourism, sport marketing, health and wellness promotion, sport and exercise psychology, leadership, parks and recreation, and facility management, students develop the skills needed to succeed in sport management, parks and recreation administration, and health promotion. Students also gain valuable hands-on experience through a 150-hour industry internship.
Graduates are equipped to support the planning and delivery of recreation programs and sporting events, oversee scheduling and operations, and work collaboratively with senior sport and recreation management teams.
September 2026
Prince of Wales Campus
Program Length
2 Years
Credential
Diploma, Sport and Recreation Management
Canadian Tuition
International Tuition
Canadian Applicants
Waiting list
International Applicants with a Valid Study Permit
Waiting list
Other International Applicants
Waiting list
Notes:
This program has degree pathways, giving you the opportunity to receive credit for your Holland College diploma when you continue your education. For a complete list of agreements, visit the Degree Pathways page.
| Partner Institution | Credential | Details of Agreement |
|---|---|---|
| Griffith | Bachelor of Business (Sport Management) | Graduates may complete a Bachelor of Business degree with any major in one and half years. |
| University of New Brunswick - Fredericton | Bachelor of Recreation and Sport Studies | Graduates receive up to 60 credits toward a Bachelor of Recreation and Sport Studies in Kinesiology. |
| University of Fredericton | Bachelor of Business Administration | Holland College Graduates with a minimum 60% average are granted up to 57 credits towards the completion of a Bachelor of Business Administration degree. |
| Acadia University | Bachelor of Community Development | Holland College graduates with a minimum average of 60% receive up to 60 credits toward a Bachelor of Community Development at Acadia University. |
| Mount Saint Vincent University | Bachelor of Tourism and Hospitality | Graduates receive up to two years of credit toward a Bachelor of Tourism and Hospitality degree. |
| University of New Brunswick - Saint John | Bachelor of Applied Management | Graduates with a 70% average receive two years of credit toward a Bachelor of Applied Management degree. |
| University of Prince Edward Island | Bachelor of Business in Tourism & Hospitality | Graduates with a 70% average receive up to 60 credit hours toward a Bachelor of Business in Tourism & Hospitality. |
| University of Prince Edward Island | Bachelor of Arts | Graduates with a 70% average receive up to 60 credit hours toward a Bachelor of Arts degree. |
SAFE-1005
An overview of the Occupational Health and Safety Act...
0
BUSI-1143
Successful completion of this course will equip~students with a foundation of basic leadership~skills. A special focus is placed on skills which~relate to communication, teamwork, management~functions, styles of leadership, motivation,~staffing, training, delegating, and performance~assessments.
3.00
CDEV-2260
Community development represents a type of~service approach that is highly dependent on~citizen participation. Community development aims~to empower both individuals and local communities~through involvement, education, skill~development, and proposed changes in existing~conditions. In this course, students develop~essential practitioner skills such as research~and planning, education, group development,~facilitation and advocacy.
3.00
COMM-1010
Review and practice English grammar. Develop the~ability to convey thoughts clearly and concisely,~building professional written communications~skills for a variety of workplace settings.
3.00
COMP-1000
Students learn productivity software and explore~digital environments with practical applications~for various workplaces and educational~institutions. The main areas of focus include word~processing, spreadsheets, presentation software,~email and other electronic communication tools,~various digital environments, and~industry-specific applications.
3.00
KINE-1118
Developing a greater understanding of human~behavior within the sport and exercise setting is~an important asset for professionals working in~related fields such as fitness instructing,~athletic training, sport administration, coaching~and recreation planning. The study of psychology~examines influences on human behavior in relation~to personality and social environments. In~particular to sport and exercise, this course~covers theories of motivation, the impact of~stress on performance, the psychological benefits~of exercise, strategies for promoting exercise~adherence, and the role of mental skills for~performance and well-being.
3.00
MKTG-1000
Learn the fundamentals of marketing and the major~environmental factors influencing today's~marketing environment. Discover how individual~consumers, industrial and organizational buyers~reach their purchase decisions. Develop an~understanding of target marketing and examine the~elements of the marketing mix.
3.00
MKTG-2241
Students explore public relations theory and~practice including how public relations operate in~organizations, its impact on the public, and its~function in society. Professional development of~the field; concepts, issues, and principles in the~practice; and models and theories guiding the~practice are also explored. Students apply course~materials to public relations program planning and~management by working on a variety of public~relations projects.
3.00
MKTG-2244
Recreation and leisure services compete with~limited resources. The more creative a recreation~marketer is, the more successful their services~may be. This course places focus on the promotion~of sport and recreation products, services, and~events. Students can expect to develop a marketing~plan while examining topics such as marketing~intelligence, the target market, and issues~related to the development of a marketing mix.
3.00
NCPR-1001
A comprehensive two-day course offering standard~first aid and cardiopulmonary resuscitation (CPR)~skills from a certified trainer. As required by~regulation, this course covers CPR and the~management of other breathing, airway and~circulation emergencies, as well as, the control~of bleeding, treating shock, stabilizing~fractures and dislocations, head and spine~injuries, and more. Also, includes automated~external defibrilators (AED). This certification~expires in 3 years.
0.00
NCPR-1015
Internship is the cooperative educational~component of the program in which students are~required to complete a work term in the industry.~ Prior to beginning an internship placement,~there are a number of activites and requirements~that should be addressed in order to prepare both~students and host sites. This course is intended~to explore those activities, ensuring a smooth~and positive experience for all parties involved~in this mutually beneficial activity.
0.00
NCPR-1120
This NCCP coaching certification contains a~national curriculum with content that reflects the~uniqueness of Aboriginal culture, values, and~lifestyles. The training includes three modules 1.~a holistic approach to coaching 2. dealing with~racism in sport and 3. individual and community~health and wellness.
0.00
NCPR-2020
Internship is the cooperative educational~component of the program in which students are~required to complete a work term in the industry.~This internship placement provides students with~the opportunity to put into practice what they~have learned, to acquire new skills, and to gain~first hand experiences in the industry. Internship~is a cooperative relationship between the industry~placement, the student, and the program where all~parties derive benefits.
0.00
RECR-1052
Examine legal concepts and principles that exist~within the sport and recreation industry. Students~will examine aspects of negligence, liability,~risk management, as well an introduction to~criminal law, civil litigation, contracts, and~policies. Discover contemporary and emerging~issues within the fields of recreation and sport.
3.00
RECR-1110
As future professionals in this dynamic field,~familiarity with the concepts, philosophical~underpinnings, history, and the societal context~of leisure, recreation and sport is key. In this~course, students examine the role of public,~private, and volunteer sectors in the delivery of~leisure services. An understanding of the~benefits of physical activity and sport are~important aspects of this course.
3.00
RECR-1114
A key component within the leisure industry is~the design and implementation of relevant~programs in various settings. In this course,~students examine the program development cycle~and illustrate its application Further, students~explore the phenomena of leisure, how humans~engage and experience leisure, and how to~facilitate an individual's experience of leisure.
3.00
RECR-1121
Explore how individuals experience leisure and~examine the necessary steps to plan and create~quality leisure experiences. Review leadership~styles, strategies for managing participant~behaviour, and explore different types of~recreation activities. Learn the key elements of~risk management to create safe sport and~recreation activities. Examine activity~development differences for various stages in the~life cylce and plan activities based on various~needs.
3.00
RECR-1144
Sport administration requires excellent~administration and management skills, as well as~specific attention to issues that are unique to~sport. In this course, students develop~familiarity with the structure of the~international and national sport community as~well as strong comprehension of the provincial~sport system. Trends, and the role of sport in~modern society, are reviewed, as well as the~competitive path to achievement in sport.
3.00
RECR-1149
With focus placed on recreation, sport, and~community, this course is designed to help~students reflect on leadership theories and~skills both personally and when working with~others. Personal management skills and~perspectives for enhancing communication,~proactive thinking, and conflict resolution are~explored, with particular attention given to~leadership as it relates to group dynamics.
3.00
RECR-2240
This course introduces the fundamentals of~recreation and sport service/provision for~persons with a disability. Course activities~include topics such as assessment, individualized~programming, and coordination of related~resources/services to provide optimal experiences~for youth and adults with a disability.
3.00
RECR-2243
Gain an understanding of the requirements for~managing a sport and fitness facility. Learn~organization structure, staffing, daily~operations, facility planning and facility~design.
3.00
RECR-2253
Examine the impacts of sport and special event~tourism on the economy and on society. Discover~the components required for creating an event and~learn how to develop an event from conception to~delivery.
3.00
RECR-2260
This course will focus on the role of the fitness~and recreation professional in facilitating~personal health, health with others, and health in~communities. Students will explore the holistic~nature of health, thoughts around behaviour~change, and stress. Additionally, students will~become familiar with planning and organizing a~wellness program based on developmental needs.
3.00
RECR-2390
Learn the adminstrative tasks associated with~public recreation services such as contracting~services, finances, budgeting, working with~elected officals and committees, legal authority~and jurisdiction, fund development, feasability~studies, and master planning. Students will learn~about growth and change in the park and recreation~industry as well as the issues and challenges~faced by managers in the public sector.
3.00
SOCY-2000
Explore sport, physical activity and recreation~from a sociological perspective. Develop critical~thinking skills while considering the social,~cultural, political and economic structures of~sport in contemporary society. Explore topics such~as sociological theories of sport, social~inequalitites, sport deviance, sport in the media,~human behaviour, sport for development and future~perspectives on sport in society.
3.00
Upon successful completion of the program, graduates will be able to:
