Marketing & Advertising Management Courses
Take the following course(s):
An overview of the Occupational Health and Safety Act of Prince Edward Island. Students examine the legislation, how PEI employees are protected while on the job and the responsibilities of employees and employers.
Course Code: SAFE-1005
Gain an understanding of the accounting cycle and the use of accounting as an information system. Explore basic financial accounting theory and learn to analyze business transactions and the accounts affected by these transactions. Develop accounting skills by using the rules of debit and credit, journalizing business transactions, posting transactions, and completing financial statements.
Course Code: ACCT-1001
Building on the concepts from Financial Accounting I Part I, following a manual system and/or using accounting software, learn about subsidiary ledgers and special journals, as well as internal control and basic financial accounting theory and practical concepts. Develop the skills to prepare, maintain and close financial statements and learn the fundamental principles required to control and account for cash, banking, and inventory.
Course Code: ACCT-1002
Explore the basic legal concepts and principles that govern personal and business relationships in Canada. Students examine legal concepts such as; negligence, formation and enforcement of contracts, professional misconduct and liability, personal property and real estate, negotiable instruments, employment law, and debtor/creditor law.
Course Code: BUSI-1000
Successful completion of this course will equip students with a foundation of basic leadership skills. A special focus is placed on skills which relate to communication, teamwork, management functions, styles of leadership, motivation, staffing, training, delegating, and performance assessments.
Course Code: BUSI-1143
Explore the basic principles and concepts of micro and macro economics. Learn the concepts of demand and supply, the theory of the firm, and distribution of income, including the study of business behavior and decision making under various market conditions. A macroeconomics view includes the examination of national income levels, employment and prices, the business cycle, factors affecting economic growth and monetary and fiscal policies.
Course Code: BUSI-2030
Entrepreneurship education is the process of providing individuals with the concepts and skills to recognize opportunities that others have overlooked, and to have the insight and self-esteem to act where others have hesitated. This course includes instruction in opportunity recognition, obtaining resources, and initiating a business venture. It also provides instruction in business management processes such as business planning, capital development, marketing, and financial analysis. Students will have the opportunity to summarize much of what they have learned by researching and completing a business plan for a specific enterprise.
Course Code: BUSI-2050
Students acquire competency in clear workplace language, writing, and proofreading skills expected in a professional, technologically sophisticated workplace setting. Students draft and evaluate various correspondence, as well as demonstrate oral communication skills through business presentations.
Course Code: COMM-1300
Develop presentation skills required to be successful in today's business environment. Discover how to prepare to present including setting goals, identifying your audience, dealing with anxiety, developing listening skills and managing feedback. Learn to create business presentations for a variety of purposes and audiences using various tools and techniques.
Course Code: COMM-1400
Students are introduced to the fundamentals of various software programs and information processing systems used in today's workplace and/or educational environments. Development of the skills necessary to understand and efficiently use common workplace productivity tools are explored. The main areas of focus include: operating systems, electronic mail and groupware, word processing, spreadsheets,electronic presentation and database software and their integration.
Course Code: COMP-1105
Learn, review and practice English grammar, punctuation, proofreading, editing, and spelling skills to demonstrate language usage competency. Develop the ability to convey thoughts clearly and concisely building both written and oral communication skills.
Course Code: ENGL-1000
Learn the fundamentals of marketing and the major environmental factors influencing today's marketing environment. Discover how individual consumers, industrial and organizational buyers reach their purchase decisions. Develop an understanding of target marketing and examine the elements of the marketing mix.
Course Code: MKTG-1000
Integrated marketing communications involves the coordination of all forms of marketing communications in a unified effort to maximize the impact on an organization's customers and stakeholders. Examine the marketing communications mix and learn the nature and dynamics of tools available to marketing communication planners.
Course Code: MKTG-1005
Develop critical marketing research skills through identifying the issue, establishing various data sources and interpreting the findings to create evidence based recommendations. Students will incorporate ethical considerations related to market research.
Course Code: MKTG-1100
Examine the functions and practices of the advertising industry. Learn about the different advertising professional roles, the roles of the client and the advertising agency, the creative planning process and the advertising plan.
Course Code: MKTG-1110
Examine design themes and ways to communicate advertising objectives to the end user. Execute professional, quality promotional material for advertising and marketing planners using various software.
Course Code: MKTG-1111
Examine the process of consumer decision making and the implications for marketing. Explore the impact of the purchase environment, culture, and the people who influence buyers and their effect on a buyer's purchase choice.
Course Code: MKTG-2010
Explore current and emerging digital marketing technologies and their various applications for the workplace. Discover how to apply these technologies and processes to monitor, study, influence and engage the consumer in online communities.
Course Code: MKTG-2015
Learn the basics of forecasting and metrics for business and marketing planning and decision making. Explore how to use marketing analytics to measure, manage, and analyze the effectiveness of marketing activities.
Course Code: MKTG-2016
Explore public relations theory and practice. Study the development of the field including concepts, issues, and principles of practice as well as models and theories guiding the practice. Apply theory to public relations program planning and management.
Course Code: MKTG-2020
Marketing is the essence of an organization's success and the key to marketing is the marketing plan. A marketing plan allows a company to see clearly where it is, where it wants to go, and what it needs to do to get there. A disciplined marketing plan enables a company to make good decisions based on facts and acts as a road map to guide a company towards achieving its goals and objectives. This course examines the marketing planning process including the marketing background and the marketing plan development process.
Course Code: MKTG-2040
Internship is the cooperative educational component of the program in which students are required to complete a work term in the industry. Prior to beginning an internship placement, there are a number of activites and requirements that should be addressed in order to prepare both students and host sites. This course is intended to explore those activities, ensuring a smooth and positive experience for all parties involved in this mutually beneficial activity.
Course Code: NCPR-1015
Internship is the cooperative educational component of the program in which students are required to complete a work term in the industry. This internship placement provides students with the opportunity to put into practice what they have learned, to acquire new skills, and to gain first hand experiences in the industry. Internship is a cooperative relationship between the industry placement, the student, and the program where all parties derive benefits.
Course Code: NCPR-2025