Start Date: September
Location: Tourism & Culinary Centre
Length: 2 Years
Credential: Diploma, Tourism, Travel, and Event Management
Program Availability: Fall 2024 Term
Canadian Applicants: Open
International Applicants with a Valid Study Permit: Open
Other International Applicants: Waiting list
Prepare for an exciting career in the Tourism and Events Management industry with this two-year diploma program. Our program is designed to provide you with a comprehensive understanding of the tourism industry and equip you with the skills and knowledge necessary to succeed in this exciting field.
You will have the opportunity to learn about travel trends, travel business strategies, event organization, and management. Our experienced instructors will guide you through real-life travel and event examples and share their expertise on the latest travel and event planning techniques. Once you develop a solid foundation in tourism operations, you'll choose between two fields of specialization - Tourism and Travel Coordinator or Events Coordinator.
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Learn about travel agency operations and earn your tour guide certification by creating and conducting island-wide tours with your classmates. You will learn about world cultures, and develop familiarity with the design and advertising tools you'll use to connect with potential clients.
Every great event has a team of skilled leaders directing operations behind the scenes. In the Events Coordinator specialization, you'll learn how to plan, organize, promote, and evaluate events such as festivals, conventions, and trade shows. You'll gain insight into the industry by participating in events and you'll use the skills you learn in class to plan and execute an event of your own.
As part of the program, you will complete a mandatory term of paid internship in a work environment related to your field of study. The placement is a minimum of 500 hours over the summer between your first and second year. The internship placement officer and program instructors work to ensure you are ready for this employment.
In your second year, you will participate in a domestic educational study tour that is designed and planned by our 2nd-year students.
The Culinary Institute of Canada is located in the Tourism and Culinary Centre. Take a virtual tour!
Grade 12 or equivalent with credits at or above the general level
Résumé including work and volunteer experience with applicable dates, membership in groups, associations or athletics, awards and distinctions, and any other information about yourself relevant to the program.
NOTES:
Tuition, fees, and other costs are listed in Canadian dollars. Tuition fees for the second year of this program are specific to your chosen specialization.
| 1st Year | Canadian | International |
|---|---|---|
| Tuition | $5,005 | $11,005 |
| Fees | $1,373 | $2,123 |
| Other Costs | $1,164 | $1,164 |
| Total | $7,542 | $14,292 |
| 2nd Year | Canadian | International |
|---|---|---|
| Travel Specialization Tuition | $4,193 | $ 9,293 |
| Events Specialization Tuition | $4,291 | $9,391 |
| Fees | $4,078* | $4,828* |
| Other Costs | $514 | $514 |
| Travel Specialization Total | $8,785 | $ 14,635 |
| Events SpecializationTotal | $8,883 | $ 14,733 |
*Includes study tour fees.
| Tuition & Fees | 1st Year | 2nd Year - Travel | 2nd Year - Events |
|---|---|---|---|
| Tuition | $5,005 | $4,193 | $4,291 |
| Lab Fee | $525 | $2,000 | $2000 |
| First Aid/WHMIS | $120 | - | - |
| Study Tour | – | $1,250 | $1,250 |
| Student Union | $178 | $178 | $178 |
| Health Insurance Fee | $470 | $470 | $470 |
| Fitness Centre Fee | $80 | $80 | $80 |
| Graduation Fee | – | $100 | $100 |
| Total payable to Holland College | $6,378 | $8,271 | $8,369 |
| 1st installment due first day of first semester | $4,048 | $6,711 | $4,723 |
| 2nd installment due first day of second semester | $2,330 | $1,561 | $3,646 |
| Other Costs Please note: the cost of books, materials, and supplies are included here for your information only, this amount is not payable to the college. Do not include this amount in your tuition payment. |
1st Year | 2nd Year - Travel | 2nd Year - Events |
| Books | $1,000 | $350 | $350 |
| On-Site Parking | $164 | $164 | $164 |
| Total | $1,164 | $514 | $514 |
| Grand Total | $7,542 | $8,785 | $8,883 |
| Tuition and Other Fees | 1st Year | 2nd Year - Travel | 2nd Year - Events |
|---|---|---|---|
| Tuition* | $11,005 | $9,293 | $9,391 |
| Lab Fee | $525 | $2,000 | $2,000 |
| First Aid/WHMIS | $120 | - | - |
| Study Tour | – | $1,250 | $1,250 |
| Student Union | $178 | $178 | $1728 |
| Health Insurance Fee | $1,220 | $1,220 | $1,220 |
| Fitness Centre Fee | $80 | $80 | $ 80 |
| Graduation Fee | – | $100 | $100 |
| Total payable to Holland College | $13,128 | $14,121 | $14,219 |
| 1st installment due first day of first semester | $10,798 | $12,561 | $10,573 |
| 2nd installment due first day of second semester | $2,330 | $1,561 | $3,646 |
| Other Costs Please note: the cost of books, materials, and supplies are included here for your information only, this amount is not payable to the college. Do not include this amount in your tuition payment. |
1st Year | 2nd Year - Travel | 2nd Year - Events |
| Books | $1,000 | $350 | $350 |
| On-Site Parking (payable to Holland College) | $164 | $164 | $164 |
| Total | $1,164 | $514 | $514 |
| Grand Total | $14,292 | $14,635 | $14,733 |
|
*Includes International Student Fee |
Graduates of the Event Coordinator specialization find employment with:
Course Code:SAFE-1005
An overview of the Occupational Health and Safety Act of Prince Edward Island. Students examine the legislation, how PEI employees are protected while on the job and the responsibilities of employees and employers.
Credit Value:0
Course Code:ACCT-1001
Gain an understanding of the accounting cycle and the use of accounting as an information system. Explore basic financial accounting theory and learn to analyze business transactions and the accounts affected by these transactions. Develop accounting skills by using the rules of debit and credit, journalizing business transactions, posting transactions, and completing financial statements.
Credit Value:3
Course Code:BUSI-1005
Explore Canadian law as it applies to the tourism and hospitality industry. Develop an understanding of the legal concepts and principles that govern personal and commercial relationships, and learn how our lives are intimately influenced by the law.
Credit Value:2
Course Code:BUSI-1143
Successful completion of this course will equip students with a foundation of basic leadership skills. A special focus is placed on skills which relate to communication, teamwork, management functions, styles of leadership, motivation, staffing, training, delegating, and performance assessments.
Credit Value:3
Course Code:BUSI-2050
Entrepreneurship education is the process of providing individuals with the concepts and skills to recognize opportunities that others have overlooked, and to have the insight and self-esteem to act where others have hesitated. This course includes instruction in opportunity recognition, obtaining resources, and initiating a business venture. It also provides instruction in business management processes such as business planning, capital development, marketing, and financial analysis. Students will have the opportunity to summarize much of what they have learned by researching and completing a business plan for a specific enterprise.
Credit Value:3
Course Code:COMM-1300
Students acquire competency in clear workplace language, writing, and proofreading skills expected in a professional, technologically sophisticated workplace setting. Students draft and evaluate various correspondence, as well as demonstrate oral communication skills through business presentations.
Credit Value:3
Course Code:COMP-1000
Students learn productivity software and explore digital environments with practical applications for various workplaces and educational institutions. The main areas of focus include word processing, spreadsheets, presentation software, email and other electronic communication tools, various digital environments, and industry-specific applications.
Credit Value:3
Course Code:EVNT-1000
Experience the event planning process. Learn the tools and strategies to effectively organize, implement, and monitor all the products, services, and service providers that will bring an event to life.
Credit Value:3
Course Code:EVNT-1005
Explore how the non-profit sector works and how event skills contribute to a non-profit's overall success. Learn why developing and executing fundraising and sponsorship opportunties are essential financial resources for a nonprofit organization.
Credit Value:3
Course Code:EVNT-2005
Learn about the North American meetings industry as well as the skills needed to be a successful meeting planner. Discover the many different types of meetings with the elements required to plan and execute a successful meeting.
Credit Value:3
Course Code:EVNT-2010
Plan an event up to the execution phase. Incorporate program concepts and principles addressing all of the critical elements required to successfully execute an event.
Credit Value:3
Course Code:EVNT-2015
Execute a planned event. Incorporate program concepts and principles addressing all of the critical elements required to successfully execute an event.
Credit Value:3
Course Code:EVNT-2025
As the rising cost of business to business selling increases, the tourism and travel industry is seeing a remarkable increase in the number of expositions being held as well as an increase in the number of exhibition facilities being built. Discover why trade shows are one of the single best sales and marketing tools available to operators. Learn how to select the right show, implement a trade show plan, attract customers to a booth, sell, and follow up with customers
Credit Value:3
Course Code:MKTG-1000
Learn the fundamentals of marketing and the major environmental factors influencing today's marketing environment. Discover how individual consumers, industrial and organizational buyers reach their purchase decisions. Develop an understanding of target marketing and examine the elements of the marketing mix.
Credit Value:3
Course Code:MKTG-1255
Explore the general field of advertising layout, graphic design and visual communication. Examine the roles of the client and the advertising agency in the creative planning process. Learn the tools used to develop, design, and produce advertising.
Credit Value:3
Course Code:MKTG-2020
Explore public relations theory and practice. Study the development of the field including concepts, issues, and principles of practice as well as models and theories guiding the practice. Apply theory to public relations program planning and management.
Credit Value:3
Course Code:NCPR-1001
A comprehensive two-day course offering standard first aid and cardiopulmonary resuscitation (CPR) skills from a certified trainer. As required by regulation, this course covers CPR and the management of other breathing, airway and circulation emergencies, as well as, the control of bleeding, treating shock, stabilizing fractures and dislocations, head and spine injuries, and more. Also, includes automated external defibrilators (AED). This certification expires in 3 years.
Credit Value:0
Course Code:NCPR-1002
Students complete Workplace Hazardous Materials Information System (WHMIS) training and certification.
Credit Value:0
Course Code:NCPR-1015
Internship is the cooperative educational component of the program in which students are required to complete a work term in the industry. Prior to beginning an internship placement, there are a number of activites and requirements that should be addressed in order to prepare both students and host sites. This course is intended to explore those activities, ensuring a smooth and positive experience for all parties involved in this mutually beneficial activity.
Credit Value:0
Course Code:NCPR-1040
Customer Service certification is highly valued by employers throughout the service and hospitality industries who are seeking employees well-trained in providing exceptional customer service. Students will gain both practical skills and techniques for providing excellent customer service.
Credit Value:0
Course Code:NCPR-2020
Internship is the cooperative educational component of the program in which students are required to complete a work term in the industry. This internship placement provides students with the opportunity to put into practice what they have learned, to acquire new skills, and to gain first hand experiences in the industry. Internship is a cooperative relationship between the industry placement, the student, and the program where all parties derive benefits.
Credit Value:0
Course Code:PRAC-2021
Participate in a "hands-on" in-depth study of the actual working environment within a travel office setting. Experience the key roles of selling, providing customer service, and applying organizational skills. Learn the various office procedures and selling situations. Develop competence dealing with colleagues, clients, and travel suppliers in a professional manner.
Credit Value:2
Course Code:PRAC-2022
Experience all of the basic elements of orchestrating a major event. Gain hands-on experience in various areas of an event from registration to logistics.
Credit Value:4
Course Code:STBL-1100
Integrating sustainability by professionals in the tourism and event management industry involves making socially and responsible decisions throughout the planning, organization, and participation stages. Delve into the interconnected aspects of sustainability, tourism, and events, focusing on understanding the economic, environmental, and socio-cultural impacts. Explore existing sustainable practices and identify opportunities to enhance industry capacity.
Credit Value:3
Course Code:TOUR-1001
Explore the geography of the Americas from a travel industry perspective. Discover relevant facts about these destinations and learn to match client preferences to destinations and services. Develop sales strategies to sell tourism and travel products.
Credit Value:4
Course Code:TOUR-1005
Learn the fundamentals of researching, sourcing, and selling accommodations and transportation services. Explore the methods and strategies used to locate and purchase accommodations, transportation, and travel insurance.
Credit Value:3
Course Code:TOUR-1010
Examine the changing preferences and expectations of leisure travelers and understand how they align with prevailing market trends. Explore the role of travel influencers in shaping the perceptions and decisions of travellers. Learn to use travel technology tools and platforms commonly used to promote leisure travel products.
Credit Value:3
Course Code:TOUR-1101
Explore the evolution of the tourism industry in Canada and the variety of career opportunities available today. Learn the tourism and travel industry sectors and discover how they interact and contribute to economic growth.
Credit Value:2
Course Code:TOUR-2001
Examine geography from a travel industry perspective. Study Caribbean, European and African destinations and learn to match clients to destinations and services. Explore relevant facts about these destinations, related client preferences and sales strategies to motivate travelers.
Credit Value:4
Course Code:TOUR-2005
Learn about tour guiding and tour directing, gain exposure to the industry and gain experience by creating and conducting a tour. Learn about the profession of Heritage Interpreter. Experience what interpretation is, what an interpreter does, and how interpretation works.
Credit Value:3
Course Code:TOUR-2010
Learn about the aviation industry from its early development to its modern-day challenges. Examine the different types of airlines, airports, and associations and the concept of accessibility. Explore various airline-related concepts, including the structure of the airline industry, success measurements, and employment opportunities within airline organizations.
Credit Value:3
Course Code:TOUR-2015
Learn how to operate a tour company. Gain hands-on experience in the conception, development, and design of various tours. Learn how to set objectives, negotiate bookings, source products, and create budgets. Gather information about destinations, create tour packages, and explore itinerary development. Learn to utilize marketing tools such as social media and promotional advertising campaigns to promote tours and attract customers.
Credit Value:3
Course Code:TOUR-2025
Learn the basic concepts of electronic bookings in the travel industry. Gain practical knowledge and skills required to perform computerized reservations duties required in traditional travel industry positions. Discover applications used to book tourism components including transportation, tour operations, airlines, hotel, and car rentals. Develop the skills to interpret travel documents, determine appropriate airfares and analyze rules. Perform reservation procedures, create passenger records, and access hotel, car and other information used in the daily operation of a travel agency.
Credit Value:3
Course Code:TOUR-2030
Learn about the beliefs and conceptions, historical backgrounds, habits, and traits of other cultures. Develop skills to promote sensitivity towards diversity, avoid misunderstandings that may lead to conflict, and allow for more fluent global interaction.
Credit Value:3
Course Code:TOUR-2101
Explore the geography of the Middle East, Asia and the South Pacific from a travel industry perspective. Discover relevant facts about these destinations and learn to match client preferences to destinations and services. Develop sales strategies to sell tourism and travel products.
Credit Value:4
