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Marketing and Advertising Management

In the Marketing and Advertising Management program you will look at real life marketing situations, learn to conduct market research through focus groups and surveys, and use that information to build marketing, business, and public relations plans. Emphasis is placed on developing your written and oral communication skills through group work and presentations.
Throughout the program, you will build your network of contacts during industry events and during on the job training. Students and graduates are in demand for the marketing skills they acquire, especially in digital marketing for small business. By the time you graduate, you’ll be ready to enter the workforce, or you may continue your education through a degree pathway.

Program Facts

Start: September
Length: 2 years
Location: Tourism and Culinary Centre, Charlottetown
Credential: Diploma, Marketing and Advertising Management
Minimum passing grade per course:

View Course Information

Admission Requirements

  • Grade 12 or equivalent with credits at or above the general level
  • Résumé including work and volunteer experience with applicable dates, membership in groups, associations or athletics, awards and distinctions, and any other information about yourself relevant to the program.

Graduate Opportunities

Graduates from this program find employment with:

  • Marketing departments
  • Advertising agencies
  • Service firms
  • Government agencies
  • Retail organizations
  • Non-profit organizations
  • Market researchers
  • Public relations firms
  • Self-employment
  • Sales

The National Occupational Classification (NOC) is the nationally accepted reference on occupations in Canada. It organizes over 40,000 job titles into 500 occupational group descriptions. It is used daily by thousands of people to compile, analyze and communicate information about occupations, and to understand the jobs found throughout Canada’s labour market. This program provides skills training that falls within the duties described in the following: NOC 1123.

Open Academic Studies program

Feeling like you’re not quite ready for college? Check out the Open Academic Studies program.

Credit Courses

Interested in taking a credit course but don’t want to register for an entire program? Credit courses provide credit toward a diploma or certificate program. Holland College has a variety of options for studying part time during the day, or, in some instances, in the evening or on the weekend.

Tuition & Fees

View a full breakdown of costs for this program.

If you have any questions concerning the Marketing and Advertising Management program, contact:

  • Karen Scales
  • Kathie Coffin Sulis: (902)894-6819
  • Business Studies Office: (902) 566-9657


Degree Pathways

Many Holland College programs have degree pathways. For more information, see our Degree Pathways section.

140 Weymouth Street  •  Charlottetown, PE  •  Canada  •  C1A 4Z1  •  info@hollandcollege.com  •  1-800-446-5265