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Marketing and Advertising Management

Do you think the best part of the Super Bowl is the ads? Ever wonder why one brand of jeans is suddenly so hot, while another doesn’t rate?

This two-year program will prepare you for an exciting job in the ever-changing field of marketing and advertising.

You’ll learn all the aspects of putting together and implementing a marketing/advertising plan, starting with market research, consumer behaviour, and budgeting, straight through to media planning, copywriting, and layout.

Along the way you’ll explore social media, public relations, events management, sales, how to do effective presentations and more.

Then you’ll put it all into practice with a hands-on, on the job training placement that gives you a taste of the real world, along with valuable connections.

This is a US Federal Aid Approved program.

Program Facts

Start: September
Length: 2 years
Location: Tourism and Culinary Centre, Charlottetown
Credential: Diploma, Marketing and Advertising Management
Minimum passing grade per course:

View Course Information

Admission Requirements

  • Grade 12 or equivalent with credits at or above the general level
  • Résumé including work and volunteer experience with applicable dates, membership in groups, associations or athletics, awards and distinctions, and any other information about yourself relevant to the program.

Graduate Opportunities

Graduates from this program find employment with:

  • Marketing departments
  • Advertising agencies
  • Service firms
  • Government agencies
  • Retail organizations
  • Non-profit organizations
  • Market researchers
  • Public relations firms
  • Self-employment
  • Sales

The National Occupational Classification (NOC) is the nationally accepted reference on occupations in Canada. It organizes over 40,000 job titles into 500 occupational group descriptions. It is used daily by thousands of people to compile, analyze and communicate information about occupations, and to understand the jobs found throughout Canada’s labour market. This program provides skills training that falls within the duties described in the following: NOC 1123.

Open Academic Studies program

Feeling like you’re not quite ready for college? Check out the Open Academic Studies program.

Credit Courses

Interested in taking a credit course but don’t want to register for an entire program? Credit courses provide credit toward a diploma or certificate program. Holland College has a variety of options for studying part time during the day, or, in some instances, in the evening or on the weekend.

Tuition & Fees

View a full breakdown of costs for this program.

If you have any questions concerning the Marketing and Advertising Management program, contact:

  • Karen Scales
  • Kathie Coffin Sulis: (902)894-6819
  • Business Studies Office: (902) 566-9657


Degree Pathways

This program has degree pathways. For more information, see our Degree Pathways section.

140 Weymouth Street  •  Charlottetown, PE  •  Canada  •  C1A 4Z1  •  info@hollandcollege.com  •  1-800-446-5265