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Advertising
Subject Liaison
Patricia Doucette
Manager Library Services
Tel: 566-9350
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Business Source Premier ++ Business Source Premier is the industry’s most used business research database, providing full text for more than 2,300 journals. Topics covered include marketing, management, MIS, POM, accounting, finance, economics, and SWOT analyses. ++ This database is included in the Articles Search Box
Conference Board of Canada e-Library This service provides access to Conference Board research publications on economic trends, public policy issues and organizational performance for academic and non-commercial purposes. Over 2,225 research documents are currently available on the e-Library and more than 350 are added annually.
Atlantic Canada Opportunities Agency (ACOA) A variety of tools listed including a guide to preparing a business and marketing plan. Also shares financing tools.
AdCracker An interactive tool to create world-class advertising and marketing ideas. Includes "expert information, sample ads, and interactive "concept triggers" to help you create advertising and marketing ideas."
Ad Flip An archive of classic print ads.
Ad*Access The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.
AdLand AdLand gives access to the more than 40,000 commercials and 36 years worth of Superbowl ads, forums, and articles. 
ADSlogans Database of advertising slogans
KnowThis.com: Knowledge Source for Marketing A "resource and reference site for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas." Includes feature articles, a tutorial on writing a market plan, and links to articles, marketing magazines, newspapers, and professional organizations.
Outdoor Creative Searchable database of outdoor advertising images (billboards, etc.)
The Advertising Archives Archive of over one million British and American press ads, TV stills, magazine covers, catalogues, greetings cards, posters, illustrations and cultural ephemera dating from 1850 to the present day.
Best of the Web Blogs for Advertising List of weblogs in the field of advertising.
Fast Company - Best Business Blogs in Advertising List of weblogs in the field of advertising.
Glossary of Advertising Media Terms
Association of Canadian Advertisers "The Association of Canadian Advertisers Incorporated (ACA) is a national, not-for-profit association exclusively dedicated to serving the interests of companies that market and advertise their products and services in Canada."
Canadian Advertising Research Foundation (CARF) "is a non-profit organization whose prime focus is advertising, communications and media research".
Interactive Advertising Bureau "the only association dedicated to helping online, Interactive broadcasting, email, wireless and Interactive television media companies increase their revenues."
Outdoor Advertising Association of America "the lead trade association representing the outdoor advertising industry".
World Federation of Advertisers "is the only global organization representing the common interests of marketers".