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Professional Golf Management (a CPGA endorsed program)

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The Professional Golf Management program is designed to address the needs of this rapidly growing segment of the tourism industry. Holland College has aggressively built a program to challenge aspiring golf professionals and is considered by many to be the best in Canada.

Students in the Professional Golf Management program will have the opportunity to acquire a comprehensive understanding of all aspects of golf club operations. The program focuses on the role of the golf professional and examines the integral role a golf professional plays in the daily operation of any golfing facility.

The Professional Golf Management program is a one-year business diploma program which builds on the two-year Golf Club Management program with advanced business management courses and practical work experience. The program utilizes the Canadian Golf Academy for the fall semester of instruction with a focus on developing the player and a complete understanding of the golf swing and game strategies. This Professional Golf Management program will enable graduate students to meet existing Community College Business Education requirements for a career in professional golf.

Internship

All students are required to complete two mandatory terms of paid internship in a work environment related to the field of study prior to acceptance.

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Courses

List of Courses

Professional Golf Management Courses

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Take the following course(s), minimum grade: Pass

Advanced Golf Competition

Linking to other courses within the Professional Golf Management program, this course will allow students to apply their skills as they experience both individual and team-based competitive rounds. In this course, students can expect to experience medal play, match play, and other scoring formats. Students will have an opportunity to learn how performance in competition can be greatly enhanced by proper post-round evaluation used to direct future preparation. Finally, students will learn new techniques to improve their mental game on the course.

Hours: 45
Course Code: PROGOLF-1010
Detailed Course Outline: PROGOLF-1010 Advanced Golf Competition
Academic Year: 2010-2011

Golf Skills Development

This course is designed to help students improve their individual golf skills. Key points such as set-up, power, tempo, shot-making, and overall swing mechanics will be examined. Students will have the opportunity to interact with a computerized swing analysis system designed to provide helpful feedback. Partnering with a Golf Professional, students will apply recommendations for a variety of skills improvement drills and training methods for the full swing and short game.

Hours: 60
Course Code: PROGOLF-1070
Detailed Course Outline: PROGOLF-1070 Golf Skills Development
Academic Year: 2010-2011

Golf Skills Development: Practicum

This course will continue to help individuals advance within technical and practical areas of player development in both group and individual environments. While interacting with a CPGA Professional, students will have the opportunity to focus on technical improvements in regards to the full swing, pitching and putting. Students can expect to conduct research in regards to various approaches to golf instruction. At the end of this course, students will have created an individualized logbook designed to direct practice. Finally, students will have access to technologies such as golf simulators, video analysis equipment and a launch monitor.

Hours: 30
Course Code: PROGOLF-1080
Detailed Course Outline: PROGOLF-1080 Golf Skills Development Practicum
Academic Year: 2010-2011

Take the following course(s), minimum grade: 60%

Advanced Business Communications

As communication is a foundation for relationships, this course places focus on effective written and oral communication strategies in the professional environment. Students will explore communication strategies to help build these relationships in the workplace. A major portion of this course will be focused on organizing a golf symposium or event. This will include developing the communications required when attracting sponsorships, attendees, media coverage, and interests from the golf industry.

Hours: 45
Course Code: PROGOLF-1000
Detailed Course Outline: PROGOLF-1000 Advanced Business Communications
Academic Year: 2010-2011

Applied Anatomy and Kinesiology for Golf

In this course, students will develop an understanding of how humans perform physical activity and execute movement patterns. To achieve this objective, students will study areas including human anatomy and physiology specific to the musculoskeletal complex, simple joint movements, human movement analysis techniques, principles of motor learning and facilitating physical skill acquisition, sports injury management, and nutrition for sports performance. This course will introduce students to an off-season conditioning program for golfers who play competitive golf and to concepts regarding the art and science of golf instruction.

Hours: 45
Course Code: PROGOLF-1030
Detailed Course Outline: PROGOLF-1030 Applied Anatomy and Kinesiology for Golf
Academic Year: 2010-2011

Financing for Golf Operations

Using real world experiences, this practical course will enable students to identify the role of accounting within a golf operation and identify management use of financial statements. Students will explore the process of creating and analyzing an income statement, balance sheet, budget, and a cash flow using spreadsheets. Additionally, students will demonstrate the ability to manage payroll for a golf operation. This will include the assignment of wage rates, employee requirements, hours per week, weeks worked and accounting for benefits. Finally, the concept of leasing versus buying will be examined in which students will be able to identify the pros and cons of leasing versus buying within a golf operation.

Hours: 30
Course Code: PROGOLF-1040
Detailed Course Outline: PROGOLF-1040 Financing for Golf Operations
Academic Year: 2010-2011

Golf Product Knowledge and Related Technologies

This course will introduce students to a variety of products found in pro shops and retail outlets. By profiling several leading companies that distribute and manufacture goods, students will be better prepared to support retail functions within a golf operation. Students can expect to apply research skills to ensure they are aware of marketplace trends in relation to specific consumer needs. Additionally, students will explore current technologies and software available to managers and professionals for use in the golf industry that will increase the understanding and profitability of a golf operation.

Hours: 45
Course Code: PROGOLF-1050
Detailed Course Outline: PROGOLF-1050 Golf Product Knowledge and Related Technologies
Academic Year: 2010-2011

Golf Psychology

This course will focus on the psychological skills necessary to play, or to coach athletes who wish to play, competitive golf. Students will examine the theory of psychological skills as put forward by various golf psychologists and governing bodies. Learners will also examine the practical application of these skills through studies of elite, competitive golfers. Along with theoretical presentation and discussion, students will be encouraged to share their opinions and perspectives as they relate to personal golf experiences. Students will have the chance to apply new skills as they continue to develop expertise in this important aspect of the game.

Hours: 45
Course Code: PROGOLF-1060
Detailed Course Outline: PROGOLF-1060 Golf Psychology
Academic Year: 2010-2011

Playing Strategic Golf

In this course, students will place focus on various aspects that contribute to playing a golf course to the best of one's ability. Topics such as how to play practice rounds and creating a personalized yardage book will be examined. Students will create a game plan based on their own strengths and weaknesses in relation to the strengths and weaknesses of the golf course. Students can expect to integrate an evaluation of their own golf game so they can better play to personal strengths.

Hours: 45
Course Code: PROGOLF-1090
Detailed Course Outline: PROGOLF-1090 Playing Strategic Golf
Academic Year: 2010-2011

Applied Advertising and Professional Selling

This course provides students the opportunity to combine the theory and applied persuasion techniques of both advertising and professional selling. Building on the creative planning process, students will explore the relationships among media, advertising, and consumers; marketing strategy and media planning; evaluating and selecting media vehicles; and the media budget. Students will also learn and apply the sales process; prospecting, planning, negotiating buyer resistance, closing and servicing the sale. The key role of selling as part of the organization?s marketing communications mix and marketing program will be emphasized.

Hours: 45
Course Code: PROGOLF-1105

Strategic Retail Management

This course will enable students to examine various retail strategies afforded to golf operations. Upon the completion of this course, students will be able to prepare, open and operate a profitable pro-shop. Topics such as seasonality, inventory management, customer identification and service, display techniques and promotional ideas for generating additional revenues for the pro-shop will be addressed. Using mock up scenarios, students will acquire knowledge of retail merchandising principles and understand the differences of the various target markets that frequent a typical golf retail operation. Formulating buying plans for both hard and soft goods, establishing pricing strategies and inventory controls as well as developing merchandising strategies through effective advertising and promotional strategies will be covered.

Hours: 60
Course Code: PROGOLF-1110
Detailed Course Outline: PROGOLF-1110 Strategic Retail Management
Academic Year: 2010-2011

The Golf Professional

This course prepares students with the tools and opportunities to assist them in building confidence in their progression from Candidate, Apprentice, and Assistant to Class ?A? Head Professional in the Canadian Professional Golf Association. Students will also explore current practices, player development, advanced technology and strategies for self-promotion as a Golf Professional.

Hours: 45
Course Code: PROGOLF-1120
Detailed Course Outline: PROGOLF-1120 The Golf Professional
Academic Year: 2010-2011

Program Facts
Start Date:	September
Length:	1 year (following 2 year Golf Management Program)
Location:	Tourism and Culinary Centre, Charlottetown & The Canadian Golf Academy, Stratford
Credential Issued:	Diploma, Professional Golf Management

Graduate Opportunities

Golf Professional
Golf Clubs
Driving Ranges
Golf Academies
Sales/Retail
Marketing and Public Relations

Admission Requirements

Graduate of a Golf Club Management program or a Degree with related courses
Resumé including work and volunteer experience with applicable dates, membership in groups, associations or athletics, awards and distinctions, and any other information about yourself relevant to the program

Note: Students who have graduated from other Golf Management programs or related University programs are welcome to apply and will be considered on a case by case basis for admission.

Tuition & Fees

Tuition
Year 1	$3,250
View a full breakdown of costs for this program.

Contact

If you have any questions concerning the program, contact:

Paul Murnaghan
General Inquiries (902) 566-9657