Course Listing For Events Coordinator
Occupational Health and Safety
An overview of the Occupational Health and Safety Act of Prince Edward Island. Students examine the legislation, how PEI employees are protected while on the job and the responsibilities of employees and employers.
Course Code: SAFE-1005
In this course, students are introduced to the fundamentals of various software programs and information processing systems used in today's workplace and educational environments. Students develop the skills necessary to understand and efficiently use common workplace productivity tools. The main areas of focus include: operating systems, e-mail and groupware, word processing, spreadsheets, electronic presentation software, and the integration of these technologies.
Course Code: COMP-1000
Course Code: TTM-105
Introduction to Marketing
Marketing is a vital part of every organization. Marketing encompasses concepts, techniques, and activities directed toward the distribution of goods and services to satisfy customer needs. This course will provide the student with an introduction to marketing terminology, concepts, and techniques as they relate to the tourism and hospitality industry.
Course Code: TTM-106
Human Resource Management
Successful completion of this course will equip students with a foundation of basic leadership skills. A special focus is placed on skills which relate to communication, teamwork, management functions, styles of leadership, motivation, staffing, training, delegating, and performance assessments.
Course Code: TTM-107
Introduction to the Travel Industry
This course defines the travel industry today as it spans the globe and provides revenue and employment in almost every nation. Students will be introduced to the basic concept of travel before exploring eight components of tourism. Students will explore the role of the travel agency and its importance to the travelling public. Learners will identify the required certifications, analyze the challenges, and research future trends of the evolving travel industry.
Course Code: TTM-117
Destinations: Part I
This course approaches geography from a travel industry perspective. Canada, the United States, and Mexico will be studied to help students match clients to destinations and services. Students will have the opportunity to explore relevant facts about these destinations and related client preferences. Focus will be placed on both information on locations in the western hemisphere as well as highlighting important principles of geography and their relation to principles of selling.
Course Code: TTM-121
Destinations: Part II
This course approaches geography from a travel industry perspective. The Caribbean, Bermuda, the Bahamas, Central America, and South America will be studied to help students match clients to destinations and services. Students will have the opportunity to explore relevant facts about these destinations and related client preferences. Focus will be placed on both information on locations in the western hemisphere as well as highlighting important principles of geography and their relation to principles of selling.
Course Code: TTM-123
Tourism Sales and Service
This course will help students explore effective sales approaches for use in the tourism sales field. Emphasis will be placed on building relationships, friendly attitudes, communication skills, exceeding expectations, handling complaints, selling styles, and measuring customer satisfaction. Students will have the opportunity to link everyday experiences to unfamiliar sales and service situations. Additionally, students will participate in a globally recognized customer service certification series.
Course Code: TTM-125
This course introduces students to eight sectors of the tourism industry with emphasis on the travel trade sector. Students will acquire basic information about tour guiding and tour directing while being exposed to the industry by participating in a motorcoach tour and walking tour.
Course Code: TTM-128
This course introduces students to the components of transportation in today's travel industry. Students will study and learn about the different modes of travel including rail, bus, car, and water transportation both nationally and internationally. Additionally, students will examine the development, explain the terminology, utilize the resources, and identify the reservation systems for a variety of these transportation options.
Course Code: TTM-134
Leisure travel is defined as travel for pleasure, which includes products and services such as packaged tours, motorcoach holidays, independent accommodations, and travel insurance. This course will provide students with information on the many products marketed to the Canadian traveler. Students will become familiar with pricing and costing accessible through various resource methods. Students can expect to interpret brochures, search the Internet, calculate prices, and arrange reservations. Students will also apply knowledge of various types of travel insurance to provide appropriate coverage required by law and correctly price premiums in various scenarios. Finally, students will be challenged to effectively match the motivations, needs, and expectations of the client to the right product.
Course Code: TTM-136
Introduction to Event Coordination
This course is designed to take students through the event planning process. It provides tools and strategies to effectively organize, implement, and monitor all the products, services, and service providers that will bring an event to life.
Course Code: TTM-137
Dining Room and Banquet Operations
This course will allow students to develop an awareness of the impact of food and beverage operations in the tourism industry. Services which specifically relate to catering and dining room operations will be examined and the controls and reports required to assist in proper planning will be reviewed. Students will develop an awareness of the psychology of service while investigating personnel requirements, types of service, and service equipment. Students will also examine the safety and sanitation issues facing a food and beverage operation and complete a certification in Responsible Beverage Service. Students will also be exposed to the various forms used in catering to plan and organize daily functions and events.
Course Code: TTM-138
Introduction to Tourism and Hospitality
Explore the evolution of the tourism industry in Canada and the variety of career opportunities available today. Learn the sectors of the tourism and hospitality industry and discover how they interact and contribute to economic growth. Examine the partnerships between the public and private sectors and their impact on the industry.
Course Code: TTM-139
This course will introduce students to the purpose of accounting, the various forms of business organization, and the financial statement formats for each. Emphasis will be placed on analyzing business transactions by identifying the various types of accounts affected and the rules of debit and credit regarding these accounts. Students will develop their skills by working through the accounting cycle steps from analyzing business transactions, journalizing, posting, and completing month-end and year-end activities with the accounting records of a business.
Course Code: TTM-141
This area of study will provide students the opportunity to participate in workplace hazardous materials, first aid, and basic rescuer (CPR) certification training. The course also supports students in creating a professional career portfolio. These areas have been recognized by industry as being relevant and essential for the professional tourism environment.
Course Code: TTM-145
Internship is one of the practical, industry based educational components of the Tourism and Travel Management program where students are required to complete a 500 hour work term in their field of study. Internship provides students with the opportunity to put into practice what they have learned, to acquire new skills, and to gain first hand experience in the tourism and travel industry. Internship is a partnership between the employer, the student, and the Holland College Tourism and Culinary Centre where all parties derive benefits.
Course Code: TTM-200
Entrepreneurship education is the process of providing individuals with the concepts and skills to recognize opportunities that others have overlooked, and to have the insight and self-esteem to act where others have hesitated. This course includes instruction in opportunity recognition, obtaining resources, and initiating a business venture. It also provides instruction in business management processes such as business planning, capital development, marketing, and financial analysis. Students will have the opportunity to summarize much of what they have learned by researching and completing a business plan for a specific enterprise.
Course Code: TTM-201
Introduction to Advertising - Visual Communications
This course provides an introduction to the business of advertising and design. Areas of study will include examining the roles of the client and the advertising agency in the creative planning process. Students will develop a client brief for the agency and explore research techniques for evaluating the creative strategy provided by the agency. In the role of the advertising agency, students will experience how to provide the creative strategy and execution to respond to the client brief. Additionally, students will be provided with the tools to develop, design, and produce advertising. This will include the analysis and critique of essential elements of print advertising.
Course Code: TTM-202
Computerized Financial Accounting
This course will provide students with the skills necessary to develop competency using accounting software. Students will be introduced to the basic features of a computer software package and will be given the opportunity to gain hands-on bookkeeping experience through practical assignments. Highlighted in this course will be the types of information that must be tracked in a business, how to enter that information, and how to track it through the program.
Course Code: TTM-203
Introduction to Law
This course is an introduction to Canadian law as it applies to the tourism and hospitality industry. Students will develop an understanding of the legal concepts and principles that govern personal and commercial relationships, and will learn how our lives are intimately influenced by the law. This course will also enhance the student's ability to anticipate and avoid many common legal problems before they arise.
Course Code: TTM-205
This course will provide students with the necessary skills to develop competency in the basics of managerial accounting. This course will begin with a financial accounting review and add additional exposure to compiling financial statements. Emphasis will be placed on analyzing and interpreting financial statements. Students will develop their managerial skills using ratio analysis on the statements they compile. Instruction will also be included in the areas of internal control, budgeting, and payroll.
Course Code: TTM-207
Educational Study Tour
The focus of this course is to offer students valuable "hands on experience" based on material studied within the Travel and Tourism Management program. Students will conduct an in-depth study of the chosen destination or event and prepare the required travel components for the trip. Participation in tourism inspections, event operations, and visits to attractions are important elements for students to experience so a realistic picture of the components and opportunities of the tourism or events industry.
Course Code: TTM-210
This course will provide learners with basic information of how event components such as entertainment, sponsorship, sound, and lighting fit into an event. Students will participate in discussions on the design, planning, and production of an event along with working within a budget.
Course Code: TTM-243
Introduction to Public Relations
In this course, students will explore public relations theory and practice. Study topics include the development of the field including concepts, issues, and principles of practice as well as models and theories guiding the practice. Students will apply course materials to public relations program planning and management.
Course Code: TTM-244
Many people attend meetings and conventions, but few realize or even think about the months and years of preparation that come before the event. This course is intended to provide insight into the North American meetings industry and introduce the hidden profession to students who may wish to work in this exciting field.
Course Code: TTM-245
Introduction to Fundraising
Event professionals often start their career in the non-profit sector. Understanding how this sector works and how event skills contribute to a non-profit organization's overall success will help increase a learner's industry knowledge. This course will cover the main topics of fundraising and will incorporate professionals from the field into the classroom.
Course Code: TTM-246
Creative Events Development
This advanced course is designed to cover the steps regarding the evolution of a meeting or event in which students will take an event from start to finish. The objective of this course is to provide a learning opportunity that incorporates program concepts and principles so students can expand their horizons, interact with the industry, and enhance their small group skills. The goal of this course is to plan and organize an event. Groups of students will address the critical functions of programming, accommodations, transportation, logistics, marketing, and financing.
Course Code: TTM-247
East Coast Music Awards Practicum
This capstone course will involve all of the basic elements of orchestrating a major event. Students will travel to the East Coast Music Awards host site for hands-on experience in various areas of the event from registration, logistics, and the awards show.
Course Code: TTM-248
As the rising cost of business to business selling increases, the tourism and travel industry is seeing a remarkable increase in the number of expositions being held as well as an increase in the number of exhibition facilities being built. This is because trade shows are one of the single best sales and marketing tools available to operators. This course will provide students the opportunity to explore how to select the right show, implement a trade show plan, attract customers to a booth, sell, and follow up with customers.
Course Code: TTM-251