Golf Club Management
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The Golf Club Management Program provides an unmatched learning environment for individuals driven to succeed in the ever-expanding golf industry.
Students will have the opportunity to acquire a comprehensive understanding of all aspects of golf club operations including customer service, pro shop operations, food and beverage operations, golf course management, and turf management. Students will also have the opportunity to improve their golf skills while training with our CPGA Professionals at our world renowned Canadian Golf Academy.
The Golf Club Management program combines education in the classroom with practical activities taught in the field. The program provides students with interpersonal, hospitality, technical, and organizational skills to accept employment in golf operations. The business skills that students acquire, combined with strong theory-based instruction, will provide a strong foundation for advancement to management positions in various fields of work.
Todd McGillivray, an aspiring golf club manager from Saskatchewan, traveled across the country to receive his education at Holland College. “I investigated every golf program in Canada before deciding upon Holland College. The courses offered here impressed me the most – especially in terms of a future career in management."
Golf Club Management Coursesprint full list with descriptions
Take the following course(s):
In this course, students are introduced to the fundamentals of various software programs and information processing systems used in today's workplace and educational environments. Students develop the skills necessary to understand and efficiently use common workplace productivity tools. The main areas of focus include: operating systems, e-mail and groupware, word processing, spreadsheets, electronic presentation software, and the integration of these technologies.
Course Code: COMP-1000
Introduction to Tourism and Hospitality
Explore the evolution of the tourism industry in Canada and the variety of career opportunities available today. Learn the sectors of the tourism and hospitality industry and discover how they interact and contribute to economic growth. Examine the partnerships between the public and private sectors and their impact on the industry.
Course Code: GOLFCM-101
This course is designed to enable the student to write and speak professionally in a diverse, technologically sophisticated workplace setting. Students will acquire competency in clear workplace language, writing, and proofreading skills. Students will draft and evaluate various correspondence, as well as demonstrate oral communication skills through business presentation scenarios. Further, students will conduct research, prepare an employment package, and participate in a mock employment interview.
Course Code: GOLFCM-105
Introduction to Marketing
Marketing is a vital part of every organization. Marketing encompasses concepts, techniques, and activities directed toward the distribution of goods and services to satisfy customer needs. This course will provide the student with an introduction to marketing terminology, concepts, and techniques as they relate to the tourism and hospitality industry.
Course Code: GOLFCM-106
Human Resource Management
Successful completion of this course will equip students with a foundation of basic leadership skills. A special focus is placed on skills which relate to communication, teamwork, management functions, styles of leadership, motivation, staffing, training, delegating, and performance assessments.
Course Code: GOLFCM-107
Turf Management I
In this course, students will be introduced to the turfgrass industry and the people who play an important role within it. Emphasis will be placed on identifying various grasses and soils as well as exploring soil modification practices. Students will study the establishment of seed from planting through to mowing, inclusive of all the steps in-between such as fertilizing. Finally, students will explore and evaluate golf course design and construction and identify safe pesticide use.
Course Code: GOLFCM-111
Planning and Conducting Golf Events
With the current growth of the golf industry at all levels, successful management of activities for players is essential. In this course, students will be introduced to various types of tournaments and events at the club, regional, and national levels. Students will plan and set-up a selection of these events at both the recreational and competitive level.
Course Code: GOLFCM-113
The Game of Golf
Examine the rules of golf, learn proper etiquette for playing the game and develop the behaviors necessary to ensure appropriate course safety and pace of play. Explore the origin of golf and its history up to and including the present day game.
Course Code: GOLFCM-132
Facility Tours and Golf Skills Improvement
This course will focus on the diverse golf operations in the industry. Students will be exposed to various facilities such as private clubs as well as eighteen and nine hole operations. Students will have an opportunity to view and discuss every facet of a golf operation with the supervisor/general manager, golf professional, and food and beverage manager.
Course Code: GOLFCM-140
Dining Room and Banquet Operations
This course will allow students to develop an awareness of the impact of food and beverage operations in the golf industry. Services which specifically relate to catering and dining room operations will be examined and the controls and reports required to assist in proper planning will be reviewed. Students will develop an awareness of the psychology of service while investigating personnel requirements, types of service, and service equipment. Students will examine the safety and sanitation issues facing a food and beverage operation and complete a certification in Responsible Beverage Service. Students will also be exposed to the various forms used in catering to plan and organize daily functions and events.
Course Code: GOLFCM-145
This course will introduce students to the purpose of accounting, the various forms of business organization, and the financial statement formats for each. Emphasis will be placed on analyzing business transactions by identifying the various types of accounts affected and the rules of debit and credit regarding these accounts. Students will develop their skills by working through the accounting cycle steps from analyzing business transactions, journalizing, posting, and completing month-end and year-end activities with the accounting records of a business.
Course Code: GOLFCM-150
Computer Golf Systems/Customer Service
This course will investigate the importance of computer software applications and their value to a golf operation. A golf specific software application will be used to help students develop competency with the membership, tournament, reservation, merchandising, and finance aspects of golf operations. The importance of customer service will also be discussed with emphasis placed on building relationships, friendly attitudes and communication skills, exceeding expectations, handling complaints, selling styles, providing "wow" experiences, and measuring customer satisfaction.
Course Code: GOLFCM-155
Golf Shop Operations
With numerous functions involved in directing the day to day activities of a golf course, the Golf Professional and shop staff must perform various duties. This course is designed to present the basic theories required in various golf shop departments. Students will be introduced to golf club types, the importance of internal and external communication, the services offered by the Golf Professional, staffing requirements and scheduling, maximizing rounds and revenue, Golf Shop merchandising and back shop management.
Course Code: GOLFCM-160
Golf Industry Certifications
This area of study will give students the opportunity to participate in Workplace Hazardous Materials Information System (WHMIS) training as well as First Aid and Basic Rescuer (CPR) certification training. These certified courses have been recognized by the golf industry as being relevant to acquiring essential skills for the golf professional. This course will also introduce students to the theoretical and practical aspects of club fitting, club repair, and club design in which the benefits and details of custom fitted equipment will be examined. The course will contain a practical lab experience in building and repairing golf clubs. The course is tied together with an overview of the history of golf equipment and the changes that have taken place over the last 400 years. Students will be expected to complete this overall phase of training during class time and after class hours.
Course Code: GOLFCM-165
Internship is the cooperative educational component of the Golf Club Management program in which students are required to complete a work term in the golf industry. This internship placement provides students with the opportunity to put into practice what they have learned, to acquire new skills, and to gain first hand experiences in the golf and tourism industry. Internship is a cooperative relationship between the employer, the student, and the program where all parties derive benefits.
Course Code: GOLFCM-200
Entrepreneurship education is the process of providing individuals with the concepts and skills to recognize opportunities that others have overlooked, and to have the insight and self-esteem to act where others have hesitated. This course includes instruction in opportunity recognition, obtaining resources, and initiating a business venture. It also provides instruction in business management processes such as business planning, capital development, marketing, and financial analysis. Students will have the opportunity to summarize much of what they have learned by researching and completing a business plan for a specific enterprise.
Course Code: GOLFCM-201
Introduction to Economics
This course will introduce students to the basic principles and concepts in micro-economics. Students will gain an understanding of economic theories by discussing concepts such as supply and demand, competition, and business cycles. This course will also identify some of the major economic opportunities and challenges facing Canada today. Competency in this area will increase student's competitive advantage as an employee or as a business owner/manager.
Course Code: GOLFCM-208
This course will provide students with the necessary skills to develop competency in the basics of managerial accounting. This course will begin with a financial accounting review and add additional exposure to compiling financial statements. Emphasis will be placed on analyzing and interpreting financial statements. Students will develop their managerial skills using ratio analysis on the statements they compile. Instruction will also be included in the areas of internal control, budgeting, and payroll.
Course Code: GOLFCM-209
Contemporary Club Management
Contemporary Club Management is the study of private clubs and the challenges they face in an ever changing environment. This course will focus on the ownership structure of the club, club by-laws and rules, the importance of the Board of Directors and its relationship with the General Manager, and the extraordinary service members expect. Students will identify the qualities a manager will need to succeed at a private club. Additionally, students will examine how a manager needs to be a well educated individual in a field which is becoming more challenging and complex.
Course Code: GOLFCM-245
Introduction to Retail Management
The Introduction to Retail Management course places focus on understanding how to properly plan retail purchases in order to maximize revenue. Students will gain an awareness of the retail environment in a golf shop through profiling clientele. Emphasis will also be placed on visual merchandising, basic retail math, reading and understanding inventory reports, and planning purchases for the next season.
Course Code: GOLFCM-250
Introduction to Advertising/Visual Communications
This course provides an introduction to the business of advertising and design. Areas of study will include examining the roles of the client and the advertising agency in the creative planning process. The student will develop a client brief for the agency and explore research techniques for evaluating the creative strategy provided by the agency. In the role of the advertising agency, the student will experience how to provide the creative strategy and execution to respond to the client brief. Additionally, students will be provided with the tools to develop, design, and produce advertising. This will include the analysis and critique of essential elements of print advertising.
Course Code: GOLFCM-255
Introduction to Law
This course is an introduction to Canadian law as it applies to the tourism and hospitality industry. Students will develop an understanding of the legal concepts and principles that govern personal and commercial relationships, and will learn how our lives are intimately influenced by the law. This course will also enhance the student's ability to anticipate and avoid many common legal problems before they arise.
Course Code: GOLFCM-260
Computerized Financial Accounting
This course will provide students with the skills necessary to develop competency using accounting software. Students will be introduced to the basic features of a computer software package and will be given the opportunity to gain hands-on bookkeeping experience through practical assignments. Highlighted in this course will be the types of information that must be tracked in a business, how to enter that information, and how to track it through the program.
Course Code: GOLFCM-265
Food, Beverage and Labour Cost Control
This course will introduce students to the importance of controlling food, beverage, and labor costs in the successful operation of a food and beverage outlet. Students will develop confidence in each of the seven steps in controlling food/beverage costs including menu planning, pricing, purchasing, storing, issuing, production, and sales. Through application exercises students will identify and apply various food and beverage cost accounting systems. The importance of labor cost control will be stressed and students will develop confidence in implementing labor cost procedures.
Course Code: GOLFCM-270
Turf Management II
Explore the history of golf course design and detail the application of contemporary golf course architecture principles. Learn how golf course design and renovation plans are developed. Examine the requirements of an Integrated Pest Program (IPM) including how to identify diseases, weeds, and insects common to various regions as well as environmental issues common to golf operations.
Course Code: GOLFCM-275
Golf Marketing and Research
Upon completion of this course, students will be able to apply contemporary marketing strategies to a specific business entity; a golf course. Special emphasis will be placed on developing strategies for product development meeting the needs of the customer. Additionally, each student will have the opportunity to develop a detailed marketing plan for a golf facility. As a part of a research team, students will assist in selecting a golf research topic and actively participate in the production of a final report for industry review. This course will introduce students to the scientific approach used in sourcing valuable information for business planning purposes. Interaction with industry will establish contacts and provide students with a broader appreciation of the issues prevalent in today's golf operations.
Course Code: GOLFCM-280
Investigate various management and administrative tasks associated with the operation and management of a golf facility. Develop the ability to evaluate safety and security programs as well as the establishment of preventative maintenance programs. Discover record systems and document management processes required to effectively manage a golf establishment.
Course Code: GOLFCM-285
Educational Study Tour
The Educational Study Tour component of the Golf Club Management program will include valuable on-the-job site visits, conferences, seminars, and presentations from managers and golf professionals. This important course of study will help learners gain experience in the tourism and hospitality industry as well as to investigate individual career opportunities. Emphasis for this course will involve a volunteering opportunity at a PGA Tour event which may include working at the range, merchandising tent, and caddying.
Course Code: GOLFCM-290
|Start Date(s):||September, first year - October, second year|
|Location:||Tourism and Culinary Centre, Charlottetown|
|Credential Issued:||Diploma, Golf Club Management|
In the Golf Club Management program, the successful graduate can apply for the third year Professional Golf Management program by following the admission requirements set out in the program description.
Graduates of this program may find employment with:
- Club Management
- Manufacturer's Representative
- Retail Management
- Self Employment
- Country Clubs and Resorts
- Club House Operations
- Pro Shop Operations
- Event Management
- Food and Beverage Operations
- Retail Sales
- Golf Academies
- Driving/Practice ranges
- Grade 12 or equivalent with credits at or above the general level
- Ability to perform physically challenging tasks
- Resumé including work and volunteer experience with applicable dates, membership in groups, associations or athletics, awards and distinctions, and any other information about yourself relevant to the program.