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Awards benefit automotive and business students

Students entering Holland College’s Automotive Technology and Business programs have access to two new entrance awards, thanks to a financial boost from the PEI Automobile Dealers Association (PEIADA).

The PEIADA has a long history of support for Holland College through the Holland College Foundation, dating back to 1992.  In 2017, the association topped up their existing fund with a new $37,000 gift, designated for student financial aid.

Darren Noonan, President of the PEIADA, highlighted the desire of those in the auto industry to encourage students to consider meaningful careers in management and administration, sales, service and parts in the automotive industry in Prince Edward Island.


“It is important to have well rounded and well trained employees in this ever-advancing industry.  Financially supporting the educational basis of students in the Automotive Technology and Business programs helps attract students into this exciting and rewarding career path involving technology, sales, administration, finance, human resources, and management.” - Darren Noonan, President of the PEIADA

Natalie Mitton, Director of Programs at Holland College, lauded the benefit that investments made by industry have on the college’s students and programs.

“We are always grateful when our programs receive support from industry,” said Mitton.  “Whether it’s resources for classrooms or direct financial aid support for our students, organizations like the PEIADA impact our programs and our learners long into the future.”

The awards are available to students who are pursuing careers in the automotive industry in PEI.  Recipients must be PEI residents who are accepted into Holland College’s Automotive Technology program, or into one of Holland College’s Business programs (Accounting Technology, Administrative Assistant, Business Administration, Human Resources Management, and Advertising Management).  In all, five awards valued at $1,000 each are available annually.  For complete details, visit scholarships and awards at

The PEIADA is the provincial voice of automobile dealers’ province-wide, representing their collective views, opinions, and needs, while serving as an advocate to government, industry, and the media.  Visit peiada.comto learn more.

In this picture: Natalie Mitton (L), Director of Programs at Holland College, and Jo-Ann Campbell-Boutilier (R), Executive Director of the Holland College Foundation, accept a cheque from PEIADA President, Darren Noonan, and Lisa Doyle-MacBain, Manager, Provincial Association Executive PEIADA.

For more information about this release, please contact:
Jo-Ann Campbell-Boutilier, Executive Director - College Advancement and the Holland College Foundation
Tel: 902-629-4273
Date: Tuesday, September 26, 2017