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Golf Entrepreneurship Project
| General
Requirements
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- Typed and presented in a professional
manner
- Due date April 2006
- Executive Summary Due mid-March 2006 (5%
of overall mark)
- Bibliographies/References
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Content
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Company Details
- Name, address, phone number
- Legal form
- Nature of business
- Industry overview
- History
- Trends
Market
- Description of product or service
- Target market
- Demographics
- Competition
- Strategy
Management
- Organizational chart
- Personnel
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Product/Service
Financials
- 3 year income statement/revenue and expense projections
- Start up costs
- Staffing
- Capital requirements (where is your money coming from, banks, creditors, line of
credit, angel investors, government funds, etc.)
SWOT Analysis
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| Suggested Resources
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Locate Holland College library resources:
search the catalogue for "golf business" or "golf marketing"
Business and marketing plans
- Canada
Business Service Centres: a collection of business articles,
how-to's and factsheets with a Canadian perpsective. Explore the
many useful links under Popular
Business Topics or Business Information
Guides, or link to the PEI
Centre by clicking on the provincial flag at the bottom of the main
page.
- Business Tools: ACOA
presents downloadable publications on how to prepare a business plan,
marketing plan, etc.
- Marketing
overview: ignore the ads at the top of the page, and scroll
down to the many links to marketing topics such as pricing, product
management, SWOT analysis, and many more. Produced by BambooWeb
Open Content Encyclopedia.
- BPlans.com:
how-to advice, as well as more than 60 examples of business plans, some of them freely accessible.
Demographics and other statistics
- Market
research handbook: Statistics Canada's annual compendium of stats
for market researchers, including data on population, labour markets,
consumer expenditures, industry performance, and trade. Holland
College resource centres also house the print version of this tool.
- Overview
of Canadian statistics: some of the most popular Candian statistics
from the Statistics Canada website.
- E-Stat:
online access to Statistics Canada articles and data on a variety of
topics. Slightly more in-depth than the Overview.
- Sport
participation in Canada, 1998: who participates in sport, how, and
how often.
- Golf
participation in Canada: the RCGA webpage with quick facts on golf
participation.
Information on the golf industry
- Best
of the web: Golf: a collection of links to associations, journals,
and gateway sites on the subject of "all things golf".
Online article databases and golf
Search/browse these sources using keywords and phrases such as "demographics and golf" or "golf industry" (or any other combinations you think may work)
to locate journal articles on trends, industry health, etc.:
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