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Tourism and Travel Management

Tourism and hospitality is the fastest growing industry in the world. The Tourism and Culinary Centre has designed programs to respond to this demand with highly-trained graduates who have a global perspective. With two areas of concentration, Travel Services and Tourism Operations or Events Management, the Tourism and Travel Management program is positioned to address key sector growth with a broad mix of practical and theoretical courses.

With the increased globalization of travel, students will advance beyond the Canadian tourism product to recognize and understand the various tourism and travel venues and opportunities around the world. Students will be trained in the latest technologies, learn the current tourism trends, and be exposed to a wide range of career opportunities in the industry.

Students will select their area of concentration in the second semester and be further able to take specialty courses in that sector of the industry which is most interesting to them. All students are assisted in locating a required internship placement between the first and second year.

Graduates of Tourism and Travel Management may take advantage of the articulation agreements Holland College has with other institutions. For more information on this university articulation program, please click here.

There are two areas of study in the Tourism and Travel Management program:

1. Travel Services and Tourism Operations
2. Events Management

Travel Services and Tourism Operations

Core Courses

• Introduction to Tourism and Hospitality
• Information Technology
• Business Communications
• Financial Accounting
• Human Resource Management
• Entrepreneurship
• Tourism and Hospitality Law
• Marketing

Areas of Competency

World Destinations
Examines world destinations with an emphasis on what motivates tourists to visit, explains world cultures, and examines the importance of documentation, time zones, currency and transportation.

Customer Service and Professional Sales
Emphasis will be placed on building relationships, friendly attitudes, communication skills, exceeding expectations, handling complaints, selling styles and measuring customer satisfaction. Also provides an in-depth study of the sales process, prospecting, presenting, negotiating buyer resistance, closing and servicing the sale. The key role of the sales person as part of the organization’s promotional mix and marketing program is emphasized.

World Cultures
Explores world cultures and heritage through interaction with guest lecturers, creative activities and assignments. Examines the importance of appreciating the uniqueness of these cultures around the world and their impact on tourism.

Conducting Tours
Provides basic information about guiding, escorting, and tour planning. Addresses a broad range of skills required for positions in the touring industry such as tour guide or tour director.

Travel Industry
Provides an overview of the most dynamic industry in the world today. Focuses on the roles of the main components of the industry such as airlines, hotels, travel agencies, and tour operations.

Transportation
Examines the components of transportation in today’s travel industry. Focuses on the different modes of travel including rail, bus, car rental and water transportation in Canada, the USA and the rest of the world. Subject matter will also cover the development, terminology, sources of knowledge, and reservations for all three components of transportation.

Tourism Industry
Provides a better understanding and awareness of the tourism industry by participating in on-site inspections to some of the facilities that are included in the eight sectors of the industry. Trends in tourism will also be examined with an emphasis on future travel patterns.

Automated Reservation Systems
Provides automated reference sources required in everyday transactions of an airline or travel agency. Develops the skills to create reservations for airline, tour, hotel and car companies as well as the use of the automated pricing and ticketing methods, enabling students to be more efficient with computer and client time.

Marketing Management
Emphasis is on in-depth study of marketing applications and management decision making based on marketing data and analysis. This course combines the knowledge and skills from the previous marketing and communications course into a workable and unified marketing plan.

Advertising and Advertising Design
Examines the role of advertising in the marketing process, including planning and managing advertising. Will also introduce “computer-aided” design objectives for executing professional quality, promotional material for Advertiser and Marketing Planners using desktop publishing and other various software packages.

Educational Study Tour

Introduces second year students to hands-on travel to an international destination. The course will incorporate student’s participation and skills required to plan and implement travel options, prepare proper travel documentation, and present a written overview of their travel experiences.

Internship

All students are required to complete a mandatory term of paid internship in a work environment related to their field of study. The placement is a minimum of 500 hours occurring between the end of the first year and the beginning of second year. Internship placement officer and program instructor’s work to ensure students are prepared for potential summer employment; however it is the ultimate responsibility of the student to obtain their placement.

Career Opportunities

• Airlines
• Travel Agencies
• Hotels/Resorts
• Tour Companies
• Tourism Information Bureaus
• Heritage and Historical Interpretation
• Tour Guiding
• Call Centres

Admission Requirements

• Grade 12 or equivalent with credits at or above the general level
• Applicants are asked to include a typed resume outlining previous work experience and additional education.

The most suitable candidates for this program will be chosen on the basis of the above requirements.

Events Management

Some industry experts consider the events industry to be the fastest growing segment of the Canadian hospitality industry. This profile is designed to give a practical overview of the industry in relation to its function, skills and knowledge required to plan, organize, promote and evaluate an event. Events can include festivals, conventions or trade shows on a local, regional, or national level. Practical study in this field is crucial to the success of the program and students will have the opportunity to participate in events whenever possible. This program will appeal to students who are detail oriented and enjoy the challenge of juggling many tasks to pull off a successful event.

Employment opportunities exist in corporations, non-profit organizations, associations, hotels, resorts, attractions, private businesses, and health care institutions.

Areas of Competency

Event Coordination
Offers the student a hands-on approach to organizing an event through site inspection, registration systems, security, protocol, transportation and the assessment of design and decor needs.

Event Marketing
Examines how to use events to promote products, services, and causes in the events industry. Students will learn how to compile a total promotional strategy from the event proposal invitations, advertising, sales promotions, etc.

Event Fund Raising
There are thousands of nonprofits in North America that depend on event fundraising. Nonprofits need event planners to help them identify, organize, and implement special events that will generate funds, increase volunteer support, and create recurring events.

Catering Design and Coordination
Allows the student to understand how to work with professional caterers to improve the quality and reduce the cost of an event. Elements of the course include: identify food and beverage needs, specify menu, level of service, and staffing requirements.

Public Relations
In Introduction to Public Relations, you will learn about the theory and practice of public relations, how public relations operates in organizations, its impact on the public and its functions in society. You will study the professional development of the field; concepts, issues, and principles in the practice; and models and theories guiding the practice. You will apply course materials to public relations program planning and management by working on a program planning project.

Trade Show Operations
Guides the student in designing and managing projects from a trade show exhibit to an entire exposition. Students will learn to target an exhibit to an appropriate market, negotiate successful vendor contracts, and identify resources including designers and general service contractors.

Event Technician
Introduces the student to the behind-the-scenes of the technical requirements that are needed to produce a concert, theatrical production or cultural event. This practical course will allow the student to learn off-campus and to work at an actual event.

Sales and Ethics
Designed to teach students various sales techniques suitable for the events industry including personal sales, telephone sales, and internal sales. Students will also have extensive discussions using case studies on the topic of ethics.

Event Management Practical
This capstone course will cover all aspects of the student’s studies in the event program. The classroom will be the East Coast Music Awards during February. The course will have the student working in various entry-level positions within the 4-day event at a predetermined city in the Maritimes.

Career Opportunities

• Corporations
• Associations
• Hotels and resorts
• Hospitals
• Banks
• Entertainment and film production
• Nonprofits

Internship

All students are required to complete a mandatory term of paid internship in a work environment related to their field of study. The placement is a minimum of 500 hours occurring between the end of the first year and the beginning of second year. Internship placement officer and program instructor’s work to ensure students are prepared for potential summer employment; however it is the ultimate responsibility of the student to obtain their placement.

Educational Study Tour

Second year students are required to participate in one or more educational study tour experiences. Such tours are generally planned to an international destination.

Admission Requirements

• Grade 12 or equivalent with credits at or above the general level
• Resume including work and volunteer experience with applicable dates, membership in groups, associations or athletics, awards and distinctions, and any other information about yourself relevant to the program to which you are applying

If you have any questions concerning the Tourism and Travel Management program, contact Maureen Webster- mwebster@hollandc.pe.ca