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Professional Golf Management
( a CPGA endorsed program)

Golf is a dynamic, evolving, and consumer-driven industry. The Professional Golf Management program is designed to address the needs of this rapidly growing segment of the tourism industry. Holland College has aggressively built a program to challenge aspiring golf professionals and is considered by many to be the best in Canada.

Students in the Professional Golf Management program will have the opportunity to acquire a comprehensive understanding of all aspects of golf club operations. The program focuses on the role of the golf professional and examines the integral role a golf professional plays in the daily operation of any golfing facility.

The Professional Golf Management program is a three-year business diploma program which builds on the two-year Golf Club Management program with advanced business management courses and practical work experience. The program utilizes the Canadian Golf Academy for the fall semester of instruction with a focus on developing the player and a complete understanding of the golf swing and game strategies. This Professional Golf Management program will enable graduate students to meet existing Community College Business Education requirements for a career in professional golf.

Areas of Competency

Professionalism
This course will explain why professionalism is important in all aspects of golf course management. In this education unit, the student will learn the steps required to become a Class "A" Head Professional in the Canadian PGA.

Advanced Competition (Canadian Golf Academy)
The student experiences competitive rounds in individual and team formats. Both medal play and match play take place. The student learns how performance in competition can be greatly enhanced by proper preparation.

Scientific Analysis of the Golf Swing (Canadian Golf Academy)
This course provides the student with the knowledge of the golf swing and more specifically a deeper understanding of his/her own golf swing. Key points will cover pre-swing elements and their impact on the golf swing.

Golf Strategies (Canadian Golf Academy)
This course focuses on the various aspects that contribute to playing a golf course to the best of one's ability. Topics include how to play practice rounds, how to make a game plan, and how to map a course when making a yardage book/course guide.

Player Development
Students will have the opportunity to work with a CPGA Golf Professional to improve their golf game. In the winter months they will have access to two indoor golf simulators and a Vector Launch Monitor. Personal instruction and video analysis will be incorporated into the curriculum.

Applied Human Anatomy and Kinesiology
The purpose of this course is two-fold. One, to provide all third year students with a final refinement and further understanding of an off-season conditioning program for golf and two, to develop an understanding of how humans perform physical activity and execute movement patterns such as the golf swing.

Advanced Business Communications
As communication is the foundation of relationships, students will learn to communicate effectively, using written and oral skills, in a professional environment. A major portion of this unit will be focused on organizing an Atlantic Canada Golf Symposium along with the communication involved with attracting sponsorships, attendees, media coverage, and interest from the golf industry.

Applied Sport Psychology for Golf
This course will focus on the psychological dynamics of performance in sport, in particular as it relates to golf. It will consist of discussions and workshops on the development of psychological awareness and the development of skills for performance.

Professional Selling
Provides an in-depth study of the sales process including prospecting, presenting, negotiating buyer resistance, closing and servicing the sale. The key role of the sales person as part of the organization's promotional mix and marketing program is emphasized.

Retail and Merchandise Management
Students will be exposed to the basics in retail and get an opportunity to demonstrate their abilities in a business environment. Upon the completion of this course a student should be able to prepare, open and operate a profitable pro shop.

Advanced Computer Software Applications
Students will see how computer applications are of value to a golf operation. They will analyze and discuss how reports from a computerized software application are used in the golf operation setting and will also identify new technology and existing software that complements the golf operation.

Accounting for Club Operations
This course will present accounting concepts and how they apply to specific operations within the club industry. Emphasis will be placed on discussing how budgets are prepared and used for control operations. Accounting for payroll and related liabilities will also be covered.

Advertising
This course is designed to raise student awareness and understanding of the role of advertising in the marketing process, including planning and managing advertising.

Career Opportunities

• Golf Professional
• Golf Clubs
• Driving Ranges
• Golf Academies
• Sales/Retail
• Marketing and Public Relations

Internship

All students are required to complete two mandatory terms of paid internship in a work environment related to the field of study prior to acceptance into the third year.

Admission Requirements

• Graduate of a Golf Club Management program or a Degree with related courses
• An interview may be required
• Credit will be offered for prior learning (assessment on an individual basis)
• Resume including work and volunteer experience with applicable dates, membership in groups, associations or athletics, awards and distinctions, and any other information about yourself relevant to the program to which you are applying

Note: Students who have graduated from other Golf Management programs or related University programs are welcome to apply and will be considered on a case by case basis for admission.

If you have any question concerning the Professional Golf Management program, contact Paul Murnaghan at pmurnaghan@hollandc.pe.ca