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Golf Club Management
(a CPGA endorsed program)

The Golf Club Management Program provides an unmatched learning environment for individuals driven to succeed in the ever-expanding golf industry.

Globally, golf is one of the fastest growing recreational and leisure activities. Golf in North America provides a variety of different career options and the Golf Club Management program is designed to address the needs of this industry with trained personnel.

Students will have the opportunity to acquire a comprehensive understanding of all aspects of golf club operations including customer service, pro shop operations, food and beverage operations, golf course management, and turf management.

A two-year program, Golf Club Management combines education in the classroom with practical activities taught in the field. The program provides students with interpersonal, hospitality, technical, and organizational skills to accept employment in golf operations. The business skills that students acquire, combined with strong theory-based instruction, will provide a strong foundation for advancement to management positions in various fields of work.

Graduates of Golf Club Management may take advantage of the of the articulation agreements Holland College has with other institutions. For more information click here.

Core Courses

• Introduction to Tourism and Hospitality
• Information Technology
• Business Communication
• Financial Accounting
• Human Resource Management
• Entrepreneurship
• Tourism and Hospitality Law
• Introduction to Economics
• Marketing

Areas of Competency

Year 1

Turf Management I
Students will be introduced to the turfgrass industry and the people that play an important role in it. Emphasis will be placed on the various grasses that grow in our region, the different types of soils, and soil modification practices.

Dining Room and Banquet Operations
Students will examine the relationship between the convention business and the golf club by looking at the various aspects which affect both sectors.

Planning and Conducting Golf Events
Students will be introduced to various types of tournaments and events at the club, regional and national levels and will plan and set-up a selection of these events for both the recreation and competitive levels.

The Game of Golf
Students will learn the history of the game of golf, from its early years to the present day game. Students will attain an understanding of the basic rules of the game. Assignments and projects will focus on the game’s great players and architects, as well as the evolution of the equipment.

Computer Golf Systems
Students will see how computer applications are of value to a golf operation. There are several important areas which computer systems can help including: finance, memberships, handicapping, tournaments, reservations, and merchandising.

Golf Operations Management
Students will gain knowledge in areas such as the practice range, golf car operations, and golf services, as these are critical components in the management of the overall golf course. The student will also be introduced to policies concerning the pros and cons in establishing green fees, membership plans and merchandising for the pro shop.

Industry Certification
Students must participate in certification-achieving courses designed to the golf program’s curriculum. These courses are recognized by the industry as relevant and essential skills.

Visual Communications
This unit will introduce ‘computer-aided’ design objectives for executing professional, quality, promotional material for advertisers, marketing/event planners and web page designers using desktop publishing and photo editing software.

Club Fitting and Repair
Students will be introduced to the technical areas of club repair, design and fitting and will learn how to repair, build and custom fit clubs. They will be able to determine loft, lie angle, shaft flex, shaft type, grip size, kick point, head design and length that are correct for the customer.

Facility Tours
This unit will focus on the diverse golf operations in the industry. Students will be exposed to the various facilities across Prince Edward Island including public, private and resort courses.

Introduction to Golf Conditioning
This course provides students with an opportunity to develop a basic exercise program for the purposes of improving their golf game. Each student will assess their eating and exercise practices in order to improve their overall conditioning.

Player Development
Students will have the opportunity to work with a CPGA Golf Professional to improve their golf game. In the winter months they will have access to two indoor golf simulators and a Vector Launch Monitor. Personal instruction and video analysis will be incorporated into the curriculum.

Year 2

Turf Management II
This unit will focus on integrated pest management (IPM) as it applies to today’s turf manager, and examines how a good, sound maintenance program is closely related to IPM. Students will learn about the use of pesticides in an IPM program and how to identify diseases, weeds, and insects common to the northern region, the grasses they attack, and the resulting damage to the grass plant.

Golf Marketing
Marketing has become a top priority for golf organizations across the country. Upon completion of this training, the participants will be able to apply contemporary marketing strategies to a specific business entity - a golf course.

Student Educational Study Tour
The tour will include valuable site visits, conferences, seminars, and presentations from managers and golf professionals. Emphasis for this event is placed on the PGA Merchandise Show in Orlando, Florida.

Contemporary Club Management
Students will be introduced to the world of private clubs as well as discussing what it takes for club managers to truly lead their clubs and their staff members. Students will learn the complexities of managing a private club and the importance of providing extraordinary service to club members each and every day.

Marketing Research
The primary objective of this course is to plan and conduct a marketing research project. Students will be part of a research team, assisting in the choosing of a golf research topic, conducting research, and producing a final report for industry review.

Golf Course Renovation and Construction
This area of study will focus on the construction and restoration of golf courses. Upon completion, students will understand the step-by-step approach by which courses are planned, budgeted, built, and maintained. As well, participants should be capable of producing and assessing a basic feasibility analysis of a their own golf course design.

Food, Beverage, and Labor Cost Controls
This unit will introduce the student to the importance of controlling food, beverage and labour costs in the successful operation of a food and beverage outlet. The student will develop confidence in each of the seven steps in controlling food/beverage costs; menu planning/pricing, purchasing, receiving, storing, issuing, production and sales.

Facilities Management and Maintenance
This course will cover personnel management of people working in hospitality facilities and facility operations, with a concentration on golf course facilities management. Personnel management will focus on policies and procedures, job descriptions, work assignments, recruiting, motivation, communication, and human resource safety.

Player Development
Students will have the opportunity to work with a CPGA Golf Professional to improve their golf game. In the winter months they will have access to two indoor golf simulators and a Vector Launch Monitor. Personal instruction and video analysis will be incorporated into the curriculum on a daily basis.

Internship

All students are required to complete a mandatory term of paid internship in a work environment related to their field of study. The placement is a minimum of 500 hours occurring between the end of the first year and the beginning of second year. Internship placement officer and program instructor’s work to ensure students are prepared for potential summer employment; however it is the  ultimate responsibility of the student to obtain their placement.

Career Opportunities

• Country Clubs and Resorts
• Club House Operations
• Pro Shop Operations
• Event Management
• Food and Beverage Operations
• Retail Sales
• Golf Academies
• Driving/Practice ranges

Graduates Opportunities

• Club Management
• Manufacturer's Representative
• Retail Management
• Self Employment

Admission Requirements

• Grade 12 or equivalent with credits at or above the general level
• Ability to perform physically challenging tasks
• Resume including work and volunteer experience with applicable dates, membership in groups, associations or athletics, awards and distinctions, and any other information about yourself relevant to the program to which you are applying.

Note: In the Golf Club Management program, the successful graduate can apply for the third year Professional Golf Management program by following the admission requirements set out in the program description.

For further information:
If you have any question concerning the Golf Club Management program, contact Paul Murnaghan at pmurnaghan@hollandc.pe.ca